RCKRBX is the first real estate SaaS platform that puts the voice of the renter at the Multifamily developer's and investor's fingertips, including across key investment, development, marketing, leasing, and management decision points. The platform delivers actionable intelligence around the preferences, priorities, attitudes, and viewpoints that drive renter decision-making combined with predictive analytics to understand how these factors will impact asset performance and value over time, to what extent and why. Michael and James are applying their lessons from Political campaigning to the Real Estate world in a unique way.

(1:13) - State of Multifamily
(8:43) - Return to work impact on Multifamily
(11:45) - What Multifamily can learn from political campaigns
(16:44) - Demand side insights: What renters are looking for
(25:00) - Canvassing renter insights to power investment decisions
(32:23) - What Multifamily developers are missing
(40:42) - What moves the rent needle beyond typical amenities
(45:07) - Collaboration Superpower: Henry Ford

💚 Learn more:
➡️ RCKRBX's site
➡️ Michael Broder on LinkedIn
➡️ James Moore on LinkedIn

💚 Connect with Tangent:
➡️ Edward Cohen on LinkedIn
➡️ Edward Cohen on Twitter
➡️ Jeff Berman on LinkedIn
➡️ Jeff Berman on Twitter
➡️ Zach Aarons on Twitter
➡️ Tangent on LinkedIn
➡️ Tangent on Twitter

Disclaimer: Tangent podcast is for entertainment and informational purposes only, you should not construe any such information or other material as legal, tax, investment, financial, or other advise. Nothing contained on our program constitutes a solicitation, recommendation, endorsement, or offer by Tangent, Camber Creek, MetaProp, or any third party guest to buy or sell any securities, public or private, other financial instruments or funds.