Welcome to Episode 61. Today's episode is about people and culture in a creative agency. It's particularly relevant if you're an independent agency owner because my expert guest, Sarah Brewster, Managing Director of Fresh Seed talks to me about why attracting and retaining staff is the biggest challenge in the industry at the moment.

She shares:
- some tips for how to recruit effectively
- advice for navigating issues such as diversity and inclusion, safety at work and the Me Too movement 
- and why she's seen a loss of kindness post-pandemic. 

She also shares why IR 35 has had a huge impact on freelancing, plus ways to ensure equal pay across the business. This episode is jam-packed with tips. 

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