Are you prepared for the unexpected? Branding may seem straightforward when life feels predictable, but challenges are inevitable. The question is, what happens to your personal brand during times of uncertainty, when things may feel a bit shaky?

In this episode of Branding Room Only, I explore how to navigate and strengthen your brand during uncertain times using the acronym “TESTIMONY.” Each letter represents a strategy to help you stay resilient, authentic, and impactful when life feels unpredictable.

2:05 - The trust you need to reinforce, and the trait thriving brands demonstrate in tough times
5:00 - The instinct to avoid and the mindset shift that helps you embrace challenges
7:17 - The investment to double down on and the one thing you can always control
9:02 - The attribute that builds trust, reinforces reliability, and the great asset you should lean into
10:45 - The perfectionism to let go of and where to focus your energy instead

Mentioned In How to Navigate & Strengthen Your Brand During Times of Uncertainty

2025 Intention and Goal Setting Webinar Replay

14-Day Personal Branding Challenge

Personal Branding Strategy Sessions

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Sponsor for this episode

This episode is brought to you by PGE Consulting Group LLC.

PGE Consulting Group LLC is dedicated to providing a practical hybrid of professional development training and diversity solutions. From speaking to consulting to programming and more, all services and resources are carefully tailored for each partner. Paula Edgar’s distinct expertise helps engage attendees and create lasting change for her clients.

To learn more about Paula and her services, go to www.paulaedgar.com or contact her at [email protected], and follow Paula Edgar and the PGE Consulting Group LLC on LinkedIn.