How are you going to optimize your webinars? If you have a piece of content that you are sharing with your audience, why do they need to pay attention? If you're going through your webinar and you include three, four, five pieces of content that you want to share with them, why is each piece of content important? If you're adding components to your offer, why is each component important? This sounds simple, but it is not easy and it is very important. If you could explain the reasons why with everything that you talk about, you will become a much more effective communicator in all of your messages, marketing, and sales language and drastically improve your conversions.