How can PR pros work better with journalists? PRWeek’s latest Beyond the Noise podcast episode finds out.

Our guest this week is Steph Spyro, deputy political editor and environment editor at the Daily Express, who joins PRWeek’s John Harrington (UK editor) and Evie Barrett (deputy news editor).

Beyond the Noise looks at some of the biggest issues affecting communications and PR. Download the podcast via Apple, Spotify, or listen on your favourite platform.

On this week’s podcast, the journalists discuss how their roles have changed in recent years, including the decline of print and the impact of artificial intelligence.

They talk about what they like, and don’t like, about how comms pros handle media relations in 2025. Topics covered include how they like to be contacted; the importance of speedy responses and subject-area expertise; the use of embargoes; and how AI is being used.

The trio offer their top tips for PR professionals to work well with journalists. They also give predictions for the future of the media.

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