On this episode, host Alison McGill catches up friend and luxury event planner Soha Lavin owner of Vancouver-based Countdown Events. Soha brings a supreme level of creativity and elegance to everything she does, and one of the things she is famous for is the opulent Créme de la Créme. wedding showcase. This annual event is held in Vancouver and Soha began producing it 2004; the show quickly became renowned globally as one of the best, most inspirational and immersive wedding events. Soha took a break from this year’s show prep to chat with me about all the beautiful things she’s been up to, why this year’s event at JW Marriott Vancouver is her most ambitious yet, her take on what’s happening in weddings in 2024, plus Soha shares her insider insights on the most important things couples need to do post-engagement to start the wedding planning process rolling.