In this episode of Style DNA I go on a style journey with Hannah Almassi, the Editor-in-Chief of Who What Wear UK. It’s a wonderful digital fashion, beauty and style platform which can take you down rabbit-holes of inspiration …

Hannah joined Who What Wear UK following a seven-year career at Grazia magazine, where she led front-of-book news, fashion features and shopping specials as fashion news and features editor. With experience in both print and digital across fashion and beauty, Hannah has over 18 years in the field as a journalist, editor, content strategist and brand consultant.

Her passion for fashion started very early, as a young child she would “edit” fashion catalogues, cutting them up and creating her own mini catalogues…proving that some things are just innate in us!

Hannah first got into fashion as she wanted to be part of the democratisation of fashion….in her words she wasn’t the “archetypal fashion girly, I am not tall, I do not come from a wealthy background, I am not slim …I felt like I had a responsibility to represent (me) and sometimes that’s hard because at times it would be easier to look great in a picture if I was 6ft tall but at 5’1” it’s definitely more challenging”…but how inspiring and refreshing.

We talk about how intimidating it can be to circulate within the fashion industry and the importance of remaining true to yourself rather than being too “influenced” by those around you. I ask her about wardrobe planning for those epic fashion week trips to the shows.

Of course I ask her about ageism in fashion … and her opinions on sustainability in an industry that is designed to encourage you to consume more…her answers are thoughtful, informed and those of a true industry insider delivered in a pragmatic, considered way.

Being the fashion insider and editor that she is I couldn’t help but ask her opinion on the top 3 trends from the Autumn/Winter 25 catwalks…

She is also happy to laugh about her own fashion mishaps along the way too…

Thank you @hannahalmassi for being such a great guest x

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In this episode I go on a style journey with the inimitable and side-splittingly funny, iconic British Jeweller, Theo Fennell. I have been lucky enough to have known Theo for decades ...our first shops were close on the Fulham Road in Chelsea. Theo has always been the most brilliant raconteur, often making himself the butt of the joke and I must admit as I listened to his two books, narrated by him, I found myself howling with laughter...a great summer listen (links below).
Born in Egypt, to an Army family, Theo’s early years were spent moving around the globe before being sent to boarding school in England...in truth he went to Eton College where the uniform was and still is to this day, tails and a stiff collared shirt.  He went on to art school in York, and he tells me with some hilarity about his choice of clothing for his first day there. Initially he pursued portraiture, but, unable to get a likeness, he luckily discovering a passion and talent for jewellery and silversmithing.
Theo Fennell is one of Britain’s most iconic and original jewellers, renowned for his bold, imaginative designs and a distinctive creative voice blending fine craftsmanship with storytelling, wit, and a quirky flair. For over four decades, Theo has redefined the traditional boundaries of jewellery, creating extraordinary, bespoke pieces worn and collected by patrons from royalty to rock and roll, stars of stage, screen and fashion to tastemakers around the world ... and also his friend Norman.
From his first studio in the Fulham Road in the 1980s to his current gallery and workshop in the Chelsea Barracks development, Theo has built a reputation as one of the few jewellers who still designs and makes each piece by hand in-house in London. His atelier brings together master goldsmiths, engravers, enamellists, and stone-setters, producing work that fuses rare artistry with theatricality and timeless appeal. A passionate advocate for the applied arts, Theo has mentored emerging talent, collaborated with artists, and championed the importance of craftsmanship in a fast-paced, mass-produced world. His pieces often tell intimate, sentimental or humorous stories, making them cherished heirlooms as well as expressions of individuality.
Being the story teller that he is Theo entertains us with stories of his earlier, let's say, more than slightly inebriated years when he managed to loose a priceless emerald during a celebratory night out, having sold said emerald but not delivered it.... lesson learned...
We chat about his passion for unusual stones, craftsmanship and telling stories through pieces. Knowing that he has a who's who of rock and royalty as a client base I couldn’t help but ask what his most unusual commission was...the story of the Yellow Rose of Texas is brilliantly told!
We talk about his style inspirations (from Fred Astaire to the dandyism of Patrick Litchfield in the 60s) and the influence of accompanying his father on days shopping... from Henry Poole on Saville Row for "Gents natty summer suiting" ...and on for shirts...and shoes. Theo clearly loves clothes, shoes and socks...he has an eclectic, chic style, and an eye for detail befitting of the brilliant designer he is.
I hope you enjoy this episode as much as I enjoyed this conversation with the raucously funny Theo...and if you don't know his jewellery (unlikely) but do check it out...it is truly exquisite. Thank you Theo for entertaining us so fabulously!

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In this episode of Style DNA I go on a stylistic journey with the Author, Broadcaster, Editor and Coach Rosie Nixon. Rosie is the author of three novels, The Stylist, Amber Green Takes Manhattan and Just Between Friends, plus the Be Kind book. Her new novel called Bad Influence is out this August.
After a long career in women's magazines, including Grazia, Glamour and Red she became the award-winning Editor and Editor in Chief of HELLO! Magazine for an incredible 16 years. The 24/7 pressure of being at the helm ultimately led to her near burnout (which she is very open about) and like many of life's challenges, there is often a silver lining. She says that she didn't think she was serving herself as a woman saying it was all going well, so being honest about her own struggles really helped her and inspired her into the next chapter. She became a qualified life coach and in 2024 she launched Rosie's Reinvention Retreats - a series of day retreats for midlife women, to support navigating changes in career, business and wellbeing. A complete career change, starting from scratch in a way, albeit with all the knowledge built up over the years ...and I know well what guts that takes.
We discuss how the magazine world has changed over the last couple of decades and the 24/7 pressure that goes with being the editor or a magazine that in its heyday sold 1 million copies a week.  
We talk about Kindness and she says that she started thinking about kindness when she first started at Hello! which was slightly vilified about always being nice about people.  Rosie believes that Kindness is a super power and should be worn as a badge of honour... yes to that!  She feels that kindness is probably responsible for the longevity of the magazine and is one of it's strengths because everyone is treated with respect.  She felt proud and protective of this stance and was passionate that it should be the thread that was woven through the magazine. 
Of course we discuss Rosie's personal style journey, her haircuts and fashion phases...her borrowed Alberta Ferretti wedding dress (way ahead of her time back then) and the all-important discussion of dressing our age ...she admits to dressing older than herself earlier in her career to be taken more seriously ...
I hope you enjoy this episode ...thank you Rosie for being such a warm, open and inspiring guest x

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In this episode I go on a Style DNA journey with the very impressive Jade Holland Cooper Founder and CEO of her eponymous brand, Holland Cooper. Jade had a rural upbringing which was all about her ponies and horses...she didn't really think about clothes other than their functionality.

It wasn't until she went to study at the Royal Agricultural College that she realised that everyone was dressed the same...that there were very few options for chic country clothing. This was her lightbulb moment. She drew up a business plan, left college, created a few tweed miniskirts that she sold from a "2 metre stand at Badminton Horse Trials" and she realised then that she was on to something. She has built an astonishingly successful brand in just 15 years, turning over 40 million pounds, and is in the process of building a 7,000 sq foot head office in Gloucestershire. I can honestly say, her achievements are extraordinary. 

I ask Jade who her biggest inspiration is and she says Ralph Lauren, ironically the king of classic British style . The Lauren influence is clear but in a more obviously branded way. She admits that she wants to get the name on as many items as possible as it is effectively "free advertising". We laugh about how in the early days she bought an embroidery machine so that she could get her name embroidered onto as many pieces as possible, how she would have the machine running 24 hours a day with the assistance of a baby monitor.

She tells me that her mother is her style icon, and was a designer herself, and that although they have different styles she is very inspiring. I ask her whether she thinks about her mother when designing? She says she is aware of her age group but makes the point that classic product appeals to multiple ages ...so true and so appealing to so many. 

I ask her about the pressure of being the face of her eponymous brand (something I remember well), and to a degree an influencer of sorts. She admits it could be a full time job...but as the business gets bigger her "minutes get more important" but that she never want to lose the experience and interaction with her customers. She personally replies to her Instagram messages to get feedback, she is on the shop floor every 2 weeks and admits to obsessing about her business, living and breathing her customers. 

Talking customers, she says that having Catherine as a good customer has been a great endorsement for the brand. 

Despite her incredible success she admits that there are "many days I feel like I can't do this. It's an inner battle to get things over the line. Can I do this? It's really hard and really lonely" (gosh it is). I ask her what she reaches for on those vulnerable days and it's always a suit...the power of good tailoring is always a winner.

She is clearly the style queen of Cheltenham Races...her home turf.  She is her own best ambassador, there more than anywhere else I would say,  and we laugh about how she always decides what she is going to wear at the last minute, much to the frustration of her fabulous team.
I hope you enjoy this episode. Jade is a truly awe inspiring and incredibly focused human being... I wish her continued success and look forward to visiting her in her dreamy new head office later this year. Bravo!

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In this episode of Style DNA I go on a style journey with the award winning BBC radio host, TV fashion presenter and Influencer, who goes by the name of MiddleAgedMinx,  the fabulous and joyous Jo Good.

I first met Jo when she interviewed me for her Gold show for SheerLuxe and we clicked immediately…laughing about how age was just a number, that it is wrong to be pigeon-holed, and agreeing that we like to think of ourselves as ageless.

She talks with great humour about customising her very conservative “English public school inspired” school uniform while growing up in Australia…which included steaming her stiff boater into a Stetson shape…I would love to see a picture!

At 5 foot Jo is an inspiration to other petite women…she refuses to conform to the normal “rules” of petite dressing and has great style hacks to offer on the subject.

Jo loves to document her life in her popular YouTube vlog and her Instagram channel. We discuss the term Influencer and she makes the excellent point that as an actress she was paid to be in a lot of commercials promoting all kinds of stuff, stuff that she had no knowledge of and no affinity with the brand.  She feels that as an Influencer it is wrong to be chastised to be paid to promote things that you have actually trialled and like. As she says, the insights from Instagram will tell you how well you have performed, and this is why she has great respect for Influencers who work consistently for the same brand, because they are clearly proving their worth otherwise the brand wouldn’t keep working with them.

We close by discussing her approach to Sustainable Fashion …why she doesn’t do fast fashion but also why she doesn’t buy vintage…in her brilliantly quick turn of phrase she says “I have a thing about vintage on vintage  - I think it can make you look really old!” 

Of course the Quick Fires were far from quick and this whole recording ran on for longer than normal but it was so full of joy, wisdom and nostalgia that it was hard to cut. Thank you @middleagedminx for being such a wonderful and witty guest x

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In this episode of Style DNA I go on a style journey with none other than the world-renowned self-development coach, inspirational speaker, manifesting expert, and three-times Sunday Times Bestselling author, the inspirational Roxie Nafousi.

I first met Roxie when she came to one of my London Fashion Week parties at my Mayfair Store and the shy woman I met back then was worlds apart from the confident communicator that I had this Style DNA conversation with… I have to say it is heart-warming to see someone evolve so positively…and in this conversation she eloquently explains how that evolution came about.

Roxie has talked opening about being lost, until she found manifesting and I ask her how her style has evolved from being the person she was previously? She admits she hated her style before, how she felt only as worthy as the man she was with and that impacted her dressing. She states that her style growth is aligning with who she is now.

We talk about when she discovered her passion for fashion? Fashion had always been a bit of a mask for her…that she liked fashion for all the wrong reasons, it’s probably only in the last year that she has started to take more care of what she wears. She writes about it in her latest book Confidence, that a big part of manifesting your higher self or stepping into your most empowered self is about the way you dress. In Step 8 of the book she talks about dressing the part as one of the ways that you can show up as your future self. Alongside this, she says that a big part of the manifestation journey is letting go, letting go of all things that don’t serve you, whether it’s bad habits, behaviours or people but also the kind of clothes that don’t serve who you are anymore, or that are not who you want to become. It’s definitely food for thought…

She has clearly found her confidence…and feels that she is of value to the world but is humble enough to admit that she has days when self doubts creep in but she is better equipped to deal with them and most importantly wants to share her learnings…

Bravo @roxienafousi…thank you for your frank and open conversation…hugely thought provoking and helpful to many I am sure x

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In this final episode of Season 7 of Style DNA I go on a Style journey with a true icon of British design, my friend, the  world-renowned Interior Designer, Author of 10 books, affectionately dubbed the 'Queen of Taupe', ...the titian haired, inspirational pocket-rocket power house that is Kelly Hoppen CBE. 
I first met Kelly when she was looking for a wedding dress...there are some designs that you never forget as a designer and to this day, 35 years on, I could sketch that dress, coat and shoes precisely ... all very pre-Raphaelite...I was thrilled to learn that Kelly still owns it and what's more still wears the floor length velvet coat over jeans.
She talks openly about how long it took her to find her style and how much more relaxed she is in making her purchasing decisions now that she has her style formula...her Style DNA.
We laugh about her going to give a talk at Bloomberg and how she dressed up to fit in with what she thought was expected of her, as though she was going into a boardroom, only to be told by someone very close to her to go and change, asking "where has Kelly Hoppen gone?!" and reminding her that Bloomberg had invited her because of who she was. This was clearly a pivotal moment for her, and the lesson was to never lose your own identity because of what you perceive to be someone else's expectations of you. Such good advice.
Of course, I had to ask her about her time as a WAG when she dated the footballer Sol Campbell (16 years her junior) and she talks honestly about some of her fashion choices being "quite questionable" for a time.
Now she lives between London and the Cotswolds and we discuss what country dressing means in that uber glam part of the country...it's certainly not jeans and tweeds!
But more importantly, we chat about her being chosen by L'Oreal to be one of the faces of their brilliant Age Perfect Campaign...a real pinch me moment for Kelly but one that she truly deserved. The Kelly I know has always worked diligently at her fitness and wellbeing and at 65 she has never looked better, clearly comfortable in her skin, and more relaxed than ever. Bravo Kelly and thank you for sharing your Style journey, Prozac boots and all!
I hope you enjoy this episode ...it was a treat for me to take a journey through time and style with someone I have known for so long...thank you @kellyhoppen for friendship and this style chat xx

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If you’ve ever wished that beauty treatments could come to you at home instead of the other way around, then you have Venetia Archer to thank. In this episode of Style DNA, I sit down with the brilliant entrepreneur behind Ruuby, the concierge beauty app that has revolutionized the way we book and receive our treatments.

A true multi-hyphenate, Venetia started out in the corporate world, where she quickly realized that busy women (herself included) needed a more flexible way to fit beauty into their schedules. And so, Ruuby was born—a service designed for the busy modern woman who barely has time to grab a coffee, let alone schedule a salon visit for a beauty treatment.

Prior to founding Ruuby, Venetia worked as a geopolitical risk analyst, specialising in Somali piracy - and spent a stint in Kenya researching pirate gangs and negotiating with Somali pirates (yes, really) – and during that time she learned that fashion isn’t just about looking good—it’s a tool for power and confidence.

We dive deep into her mother’s influence on her personal style...lucky Venetia appears to have the perfect source of vintage designer pieces care of her mother’s generous cast offs! 

We chat about how fashion has always been her armour—from boardroom battles to fundraising rounds. In the early days she admits to a bit of a rebellious ripped jean, cool jacket tech spirit and how now the armour of a great jacket and a heel are her go-tos when she wants to feel empowered. 

We discuss the joy of buying a “treat to self” to mark time or a deal …has anyone else discovered the sheer independent delight of that?

Venetia is as sharp as she is stylish, and our chat is filled with gems…whether you’re into beauty, business, or just love a great fashion story…Thank you Venetia for sharing your insights.

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In this episode I go on a style journey with the longest standing former editor of British Vogue …  Alexandra Shulman CBE. 

As a young designer at the time I will never forget being invited by Alex to a one on one lunch at San Lorenzo not long after she became Editor in Chief.  I didn’t quite know what to expect, but I came away thinking how kind and approachable she was…in fact the polar opposite to the intimidating image of most editors at the time…There was never anything Devil Wears Prada about Alex.

In this episode she talks openly about her relationship with fashion …proclaiming she knew nothing about fashion when she took the job and maybe “ignorance was bliss”. But when she took the helm of Vogue it was a unique moment in fashion…there was an incredible pool of British design talent and at the same time the High Street was breaking through and democratising fashion. Of course I ask her what she wore on her first day in the ever-imposing Vogue House…

We talk about the pressure of dressing to attend all the shows around the world and she is wonderfully pragmatic about how she knew she was never going to be a “Carine or an Anna”… How the editors grand hotel rooms would always be laden with flowers on arrival from all the big houses, often with handwritten notes from the designers…and a time that Karl (as in Lagerfeld) wrote several pages to her as to how he was feeling about a particular situation…

During her editorship she was asked by the then Kate Middleton to recommend British designers for her wedding dress…Alex submitted her ideas, bearing in mind the possible dynamic between the designer and Kate, the obvious need for incredible security not to mention, could the designer/house create a dress worthy of making history for all the right reasons. She had no idea until the wedding day who had actually got the job.

She talks lovingly of spending time in her mother’s dressing room as a child (the only time she and her siblings got to see her during the week), watching her get dressed for work as the editor of Conde Nast Brides magazine. How glamourous and stylish she was and indeed still is in her 90’s…  

Alex’s book Clothes and Other Things that Matter… is not only about clothes but about the way we live our lives. “From childhood onwards, the way we dress is a result of our personal history”.  Not dissimilar to this podcast, our clothes have stories …

I hope you enjoy this episode…it was a rich conversation peppered with stories of the crazy world of fashion.

Thank you @alexandrashulman for being so wonderfully open and brilliantly eloquent x

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In this episode of Style DNA I go on a style journey with one of the original YouTubers Jim Chapman. It’s hard to believe that that was only 15 years ago and yet it feels, to me at least, like half a life time ago. I am showing my age now, but when I was Gen Z age the internet didn’t even exist and we were consuming our news the old fashioned way…via a printed newspaper or on television, now online is the primary source of news information. So it is not surprising that characters like Jim Chapman achieved such a massive following so quickly…it was a moment in time and by his own admission it happened by accident. But as one of the original ‘content creators’ he has also carved out a role as a high-profile brand ambassador, presenter and writer. He has amassed an audience of over 7.5 million people across social media, has written for various publications, including British GQ, and is a published author.

Jim graduated in psychology but wanted a creative outlet, so he turned to creating content and posting it on YouTube, inspired by his sisters the makeup artists PixiWoo who had started to post makeup tutorials. In terms of building a following it was a unique moment in history, it was new and exciting with very few people doing it and followers were  truly organic. By the time Instagram was launched he was ready to pounce on it. Over the years his audience has not only grown, but grown up with him.

With a psychology degree under his belt of course we talk about how we message through clothes. He grew up in Norfolk and his stylish mum ran a second hand clothes shop … he always had an opinion on what she wore but he also talks about how he has blanked out his abusive father’s style (unsurprisingly).

We talk about the next chapter in the world of Social Media …there are so many issues with it. He has concerns about the fact that the platforms are drawing us all in to get that tiny hit of dopamine as we scroll but as he says, that hit is net negative as you are not doing anything that is constructive, which actually makes people less happy. He is hopeful that there will ultimately be legislation around usage and the need to register your identity so that no-one can post anonymously…idealistic perhaps, but well-meaning for sure.

I am always fascinated by how men approach clothes versus women…

I hope you enjoy this episode. Thank you@jimchapman for being such a great guest.

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