In this episode of Style DNA I go on a sartorial journey with the Founder and CEO of Gold Collagen, the visionary Tony Sanguinetti.

Growing up in Italy, Tony’s love of great-tasting food (a cultural expectation!) was bolstered by the idea that fresh ingredients were inherent to a healthy lifestyle. He was taught that we are what we eat and drink, and this philosophy of living better, for longer, remains at the heart of the Gold Collagen brand today.

As a young man, Tony carved out an interest in nutrition and followed an exacting diet and fitness routine. In his 20s, he embarked upon a successful career as a model for leading designers in Milan, Paris and New York where he realised that beauty captivates consumers - not just in the fashion industry, but in every aspect of life. He walked for the shows of Armani, Dolce Gabbana, Ferre and many others …the exposure to these beautiful clothes refined his style.

It was a life-defining trip to Japan that radically shaped the perspective of his future business and inspired the ethos at the heart of GOLD COLLAGEN®. Unlike European culture, which relied heavily upon external creams to combat ageing, he noticed that Japanese women treated aesthetic beauty as external evidence for inner health. In other words, they believe that a healthy body from within is the first step towards ageless beauty. The myriad benefits of their diet, health and well-being routines were immediately apparent to Tony. Treating food as a medicine and using nutrition and supplements to support inner health and restore balance had given the Japanese the highest life expectancy in the world. He realised that in doing so, they’d also identified the root cause of the visible signs of ageing.

Inspired by his trip, Tony had a vision to innovate, create and develop a formulation that could support the immune system from the inside out.

In our conversation Tony explains his mission to reduce the effects of ageing. He tells me that a person’s age is defined by 3 factors: skin (plump and hydrated versus dry and wrinkly), hair (thick, shiny and voluminous versus thin, dull and brittle) and body mobility (supple joints versus aching, stiff joints, strong muscles versus weak, tired muscles) and discovered that the unifying thread that tied those 3 factors together was collagen. And that the amount of collagen in our body decreases as we age.

We discuss aesthetic medicine too…fascinating.

And how clothes are our armour, how we message through them and how Tom Ford is his style icon.

I hope you enjoy this episode. Thank you Tony for being such a great guest.