Layoffs, scandals, use of AI gone wrong… These days there seems to be significant crisis looming and we need to prepare. As my guest says, its not a matter of if a crisis happens but a matter of when. In today's episode we have Edward Segal, the author of The Crisis Casebook: Lessons in Crisis Management from the World's Leading Brands and the award-winning and bestselling Crisis Ahead: 101 Ways to Prepare for and Bounce Back from Disasters, Scandals, and Other Emergencies. Today you will learn how to prepare to manage a crisis.

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