Today's guest is the lovely Lucy Snell the co-founder of Cherry Consulting.

Cherry helps creative and digital agencies to generate new business and Lucy started the company in 2004.

She's been featured three times in the BD100 list as one of the UK's most influential business developers and during this interviews shares many tips for agencies who are looking to generate more leads.

In this episode, she shares:

* Some of the biggest challenges she's seeing agencies have for approaching prospects right now

* Tips for how to get cut through when prospective clients aren't responding

* What she did to get a 50% open rate on one of her email campaigns

* What she finds agencies need the most help with in the area of new business generation

* Her thoughts on why some agencies are thriving at the moment

* Exactly what she believes you should be spending your time on in the area of new business depending on the size of your agency.

If you're working in agency new business or have aspirations to do so, this is a great interview and full of practical real life examples and advice.

Enjoy!