Lady Party

How to Raise Financially Smart Kids with Jennifer Seitz of Greenlight


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Money habits form by age 7. Let that sink in. In a world where physical cash is fading and digital spending is the norm, how do you teach kids to see money—let alone manage it?

We're joined by Jennifer Seitz, Certified Financial Education Instructor (CFEI®) and Director of Education at Greenlight (@greenlightcard), the debit card and money app built specifically for families. Jennifer has a deep background in both content and financial education—after 16 years at CNN, she’s now focused on helping families raise financially smart kids from the very start.

We dig into everything from when (and how) to start an allowance, to chore charts that actually work, to the biggest mistakes parents make when it comes to teaching their kids about money.

🎧 In this episode, we cover:

  • Why today’s kids struggle to understand the value of money—and how parents can fix it

  • At what age to start giving allowance (and whether it should be tied to chores)

  • The “right” amount of allowance, based on Greenlight’s national data

  • Tools to help kids set savings goals, build budgets, and even start investing

  • How to teach spending trade-offs in the age of Roblox, Sephora, and Starbucks

  • Why giving and gratitude belong in money conversations from day one

  • How the Greenlight app makes managing chores, savings, and spending way easier

  • The three most important money conversations to have with your kids this year

💡 Key Stats from Greenlight’s 2024 Report:

  • $2 billion managed by Greenlight families

  • $259 million saved

  • $8 million donated to charity

  • 66 million chores completed

  • Average allowance: $13.42

  • $43 million invested across 1M+ stock trades (yes, kids are doing this!)

📱 Ready to try Greenlight?
Use promo code ladyparty to get your first three months free! Your kiddo’s financial future will thank you.

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