Today's episode is your guide to creating guest conversations that not only educate but also convert listeners into clients.

In this episode, we dissect the essential trio: mastering the tech game, prepping your guests for the spotlight, and structuring interviews to ensure they still highlight your expertise AND include the calls to action necessary to keep your show a marketing and sales asset (not just another expense).

Learn how to prepare your guests for the podcast stage, even if they're new to the world of audio. Discover strategies that transcend the ordinary, ensuring your conversations resonate long after the episode ends.

This isn't just about recording better interviews; it's about strategically using your guests to help your listeners make decisions and setting the stage for conversion and client success.

Ready to amplify your podcasting journey? Hit play, and let's dive into the art of crafting unforgettable conversations.

2:00 - Where to find tips on improving how we show up as a guest on other people’s podcasts.

3:55 - Tech tools I recommend for recording podcast interviews (and why we don’t love Zoom)

7:00 - Preparing your guest for the tech side of being a guest on your podcast

10:50 - Prepare guests for authentic and engaging conversation by looping them in on the questions before your interview

12:00 - What I do at the start of an interview to keep these conversations engaging for the listener

15:00 - How to structure podcast interviews so that you’re still able to use these episodes as sales and marketing assets

17:50 - How to include calls to action in an interview podcast 

21:21 - A resource on calls to action in your podcast

Mentioned In How to Record Better Podcast Interviews

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SquadCast

ZenCaster

How Julia Gruber Transformed Her Podcast Into a Sales Asset

Using Your Podcast to Launch a Book with Andrea Liebross

This is How You Fall Back in Love with Your Podcast

How Effective Calls to Action Impact Podcast Profits

Chat with Stacey about working with Uncommonly More

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