Hiring the right people for your pest control business is a marketing activity, not an HR one. You need to be intentional about attracting the right talent to your company. 

You also have to create the right message to put in front of the right people when they’re most apt to receive it. Retaining that talent is just as crucial as onboarding and training them.

That motivated Ryan Englin to start his company in Nashville. He’s on a mission to help businesses in the pest control industry hire the right people with a process that gets repeatable results.

He joins us on this episode of Pest in Class to talk about what his company, Core Matters, specializes in, how to hire the right people, and some best practices for employee retention.

Join us as we discuss:

• [04:35] Why recruitment is a marketing activity

• [09:06] How to hire the right people

• [19:00] How to ask for what you need and showcase what you can offer

• [39:54] Best practices for employee retention

Check out these resources we mentioned during the podcast:

• Core Matters 

• Titans of the Trades Podcast

• Hire Better People Faster

• Field Routes

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You can find this interview and many more by subscribing to Pest in Class on Apple Podcasts, on Spotify, or here. 

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