Finding ways to reinforce purpose on a daily basis can be difficult. So, in this episode, we’ll review three ways that you can frame that purpose in a team that will help them internalize your purpose. It will reinforce it, and it will help your people feel like they are actually working toward something bigger than themselves—even when they’re focused on the day-to-day tasks.

People don’t want to join a company; they want to join a crusade or a cause—and these three frames (these three “fights”) will help your team reinforce their purpose and feel that sense of cause:

The Revolutionary Fight

This is not an exhaustive list of the ways that you can frame your organization’s purpose to reinforce it to your team. But these are the three that are most aligned with the psychological research on teams and motivation. The revolutionary fight. The underdog fight. The ally fight. They all add up to a powerful way to reframe why your organization came into existence, why it needs to continue to exist, and more importantly, why people are doing the tasks that they’ve been asked to do on a day-to-day basis. It all adds up to a powerful way to reinforce purpose, not just on your team, not just on individuals, but throughout the entire organization.

//ABOUT DAVID

He is the best-selling author of four books about business and leadership. His books have won multiple awards and have been translated into dozens of languages. His insights on leadership and teamwork have been featured in the Wall Street Journal, Harvard Business Review, USAToday, Fast Company, the Financial Times, Bloomberg BusinessWeek, CNN, the BBC, NPR, and CBS This Morning. Since 2017, Burkus has been ranked as one of the world’s top business thought leaders by Thinkers50. As a sought-after international speaker, his TED Talk has been viewed over 2 million times. He’s worked with leaders from organizations across all industries including Google, Stryker, Fidelity, Viacom, and even the US Naval Academy.

A former business school professor, Burkus holds a master’s degree in organizational psychology from the University of Oklahoma, and a doctorate in strategic leadership from Regent University.

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