Complaining about problems in the workforce doesn’t help you fill the open spots on your roster. And strategist Mike Brown says a gift card for lunch or doughnuts for breakfast only goes so far to incentivize team members to do great work day after day. Brown, the founder and CEO of Brainzooming, says tire dealers need to zero in on the critical role their workers play in making their businesses successful and more profitable, and then design compensation packages and incentives that feed into that system.