Open Market

How to Reverse-Engineer a $10M Adtech Exit

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Co-hosts Eric Franchi and Joe Zappa dive into a thought experiment: how to reverse-engineer a $10M adtech exit. They touch on:

  • What value you need to provide to get bought for $10M
  • An actual example of an adtech company that sold for low eight figures
  • The ideal team
  • Adtech product ideas that could lead to a quick $10M exit right now

    • As a VC, Eric initially hated this idea, but by the end, Joe wears him down. Check out the X thread that started the discussion: https://x.com/joe_zappa/status/1788246400020447375

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    Open MarketBy Joe Zappa & Eric Franchi
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