Imagine spending $200 on a pair of shoes that you lose a couple of days later. Now imagine getting a free pair of shoes and misplacing them. Which scenario would bother you more?

People don’t put as much value on what they get for free. Everyday, people email or DM me, hoping for free advice. When I just started as a consultant, people wanted to go out for lunch so they could pick my brain for a couple hours and waste my time. Have you ever had this experience?

You give people your best advice like your knowledge is a free buffett, and then they don’t take action. In a sense, they’ve thrown your free advice away. Why? Because there’s no skin in the game. When they’re not paying, they’re not paying attention. That’s the issue. So how can you say No to people who want to pick your brain for free advice?

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