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Here's the easiest, quickest, and most effective way to stand out in overcrowded markets!  We are joined by an Online Video Confidence coach, video strategist and video coach -Yana Martens.

Here's a sneak peek at what you'll hear:

• The 2 most common excuses people give for not wanting to get behind the video camera. - 5:00
  
  
• Den talks about the Gary Vee phenomena. (This may be good for Gary, but for people who get caught up in this phenomenon, it's nothing but bad news! - 8:10)
  
  
• Thinking of  building your personal brand with video? Then you'll want to hear Yana's wise words of advice before you jump behind the camera out and push record. - 9:00
  
  
• The “10-letter-word” that can make your video content (or any content for that matter) cut through all the noise, have more impact, and send your audience engagement levels through the roof! - 10:20
  
  
• How your high-falutin and expert status is probably costing you business. - 12:00
  
  
• The "lonely Englishman" story that contains one of the most powerful marketing lessons you could ever learn. - 13:00
  
  
• The easiest, quickest, and most effective way to stand out in overcrowded markets. (Not only will doing this garner attention, but it will also show your business's point of difference, even if your business is the same as everyone else's in your industry. - 14:00)
  
  
• Why posting consistently doesn't amount to a hill of beans if you're not first doing what Yana mentions at 16:30
  
  
• Yana's "taking a selfie" story that highlights a flaw in many small business owner’s thinking. (This type of thinking renders all their communications with clients, prospects and customers ineffective. - 19:00
  
  
• How Yana uses snakes in business to her advantage. - 22:00
  
  
• Yana's 3 ingredients for making irresistible content. (Next time you create some content, include these three elements mentioned at 22:40 and watch what happens.)
  
  
• A clever way to repurpose your video content. (And no, it's got nothing to do with putting them on other platforms. - 26:00)
  
  
• What to do with your chin when recording yourself on video - 31:00
  
  
• Recording video tips aplenty at 32:00
  
  About Yana Martens
  I help business owners to build their credibility online through engaging video content strategy.
  
  Besides my experience on both sides of the camera my psychology degree gives me insights on people’s behaviour in front of the camera and what is most effective when helping people to overcome their insecurities.
  
  I lead my clients through all the stages of video marketing and personal branding from organising content for the particular target audience to getting confident in front of the camera and producing videos just on the mobile phone or finding a suitable production company.
  
  What I’m enjoying the most is understanding people’s behaviour online and helping them to build their personal brand based on their true values and personality.
  
   “Be yourself, everyone else is already taken” ~ Mark Twain

Connect with Yana:
LinkedIn https://www.linkedin.com/in/yana-martens
Website: http://www.yanamartens.com
Email: [email protected]

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In today's show, I share how our decision to dump the video podcast and double down on audio only, has resulted in our downloads doubling in the last 30 days.

So the moral of the tale is trust your instinct but back it up with Data

Buzzsprout | Apple Podcasts | Spotify | Sticher | Google Podcast |TuneIn & Alexa | Overcast | Pocket Casts| Castro |Castbox|Podchaser|RSS

Connect with Den on LinkedIn https://www.linkedin.com/in/denlennie/

Get more great resources over at https://www.denlennie.com/

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This week we are back with Marketing consultant Alana Joynes for part 2 of our Marketing focus to help you get set up for 2020.  In this episode, Alana will share how to create a simple yet effective marketing funnel for your business.

About Alana Joynes:

When assisting clients to increase their exposure, Alana's goal is to ensure that they are acting in a way that is authentic and the emphasis is always on building (& maintaining) a sustainable brand.

As well as working one on one with clients and mentoring them, Alana also runs events.

Some of the most recent topics she has trained people on include

- Social media strategy for small business

- the key foundations every business owner should know

- How to properly optimise and utilise LinkedIn

- managing multiple social media accounts

- social media etiquette

- writing appropriate content

Outside of assisting clients, Alana enjoys spending time with her family, exercising, researching/investing in property and adventures.

Connect with Alana at:

https://www.linkedin.com/in/alanajoynes/

http://www.xpozur.com.au 

Grab the social media checklist here:

https://www.xpozur.com.au/social-media-checklist/

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Are we too impatient as creatives?  Does that lack of patience  create unrealistic expectations and timeframes for getting the results you expect. Yes!  So what's the solution?

Connect with Den on LinkedIn https://www.linkedin.com/in/denlennie/

Get more great resources over at https://www.denlennie.com/

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Today, Den chats with a smart as a whip Marketing expert named Alana Joynes.

Alana is a marketing consultant with a background in marketing and also finance.

She is passionate about assisting small to medium businesses with increasing their digital exposure by implementing the right marketing foundations and strategy. 

Here's a sneak peek at what you'll hear:

• The curious reason why marketing only when you need to, attracts poor quality leads. - 4:00
  
  
  
  • Alana reveals her "5 Pillars of Marketing" strategy for always having a steady stream of new business. - 6:40 
    
    
• Why Alana pretty much ignores demographics when promoting a service business, and... what she focuses on instead. - 7:10
  
  
  
  • Den recalls his days of being a "marketing moron" and admits how ridiculously incomplete and lame his marketing knowledge and strategy used to be. - 8:20
     
    
    
• A common marketing “blunder” many small business owners make that leaves them about as frustrated as an Amish electrician. - 10:00
   
  
  
•  A vital question you must know the answer to before you even attempt to market your business online. Most biz owners go off half-cocked and wonder why their marketing is always a day late and a dollar short. - 10:20
  
  
  
• The case for outsourcing your marketing campaigns. - 11:00
   
  
  
• Why many video production business owners hate iPhones. - 11:39
  
  
  
• The brain-crushingly “stupid” mindset many video production business owners have that makes them cut corners with their marketing, and... appear like hypocrites. Full story at 11:40
  
  
  
  • Den calls video production business owners out on their B.S. -12:00
    
    
    
• Why small-minded individuals hate marketing. - 13:27
  
  
  
  • A cautionary tale about the utter foolishness of a business owner who hired a Marketing Agency. Hear this head-shaking story at 14:00
    
    
    
  • Alana gives a “2-minute crash course” on how to approach a potential VIP client or business partner on social media without looking like a desperado or a pushy marketer. - 17:00
    
    
    
  • Why your website showreel could be hurting you more than helping you. - 18:00
     
    
    
• Eye-opening insights into what it's like working with videographers from a Marketing Agency insider. – 18:30
   

About Alana Joynes:

When assisting clients to increase their exposure, Alana's goal is to ensure that they are acting in a way that is authentic and the emphasis is always on building (& maintaining) a sustainable brand.

As well as working one on one with clients and mentoring them, Alana also runs events.

Some of the most recent topics she has trained people on include

- Social media strategy for small business

- How to properly optimise and utilise LinkedIn

- managing multiple social media accounts

- social media etiquette

- writing appropriate content

Outside of assisting clients, Alana enjoys spending time with her family, exercising, researching/investing in property and adventures.

Connect with Alana at:

https://www.linkedin.com/in/alanajoynes/

http://www.xpozur.

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Most businesses rely on hope marketing when it comes to getting new business.  They cross their fingers and 'hope' clients will ring.

This is not a predictable strategy for scaling your video business in 2020.

I share some insights that you can apply in this short micro cast.  I especially share some tips for using LinkedIn to win new business.

Connect with Den on LinkedIn https://www.linkedin.com/in/denlennie/

Get more great resources over at https://www.denlennie.com/

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For many business owners anxiety is a hidden burden that we all to often try to brush under the carpet

As an intuitive healer/therapist, this topic is right in Sam’s wheelhouse.  If you've ever experienced any form of anxiety or stress in your video business this episode will certainly help. 

About Sam Lennie

Sam is a highly sought after Intuitive Leadership Coach & Energy Healer who specialises in helping people that prefer an 'outside the box' route to personal growth and development.

She facilitates healing and direction in clients and helps them to understand where and how they are being held back from experiencing the fullness of relationships with others professionally and personally, AND with themselves.

Using the energy that's all around us, she assists them to release and re-pattern their thoughts, limiting beliefs and emotions to change their experience of life itself.

Whether it's securing bigger contracts at work, improving relationships at home or finding your partner for life, the beauty of this work shifts the body's energy field and really gets to the heart of the issue.

Intuitive Leadership Coaching: https://www.samanthalennietherapy.com/intuitive-leadership-coaching

Link to Sam's 10 minute, grounding meditation: https://youtu.be/pZB9_CJyRBA

Connect with Sam on Instagram: https://www.instagram.com/samanthalennietherapy/

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It's gonna happen at some point, you'll lose a major client.  

So how do you bounce back and be grateful rather than slump into a helpless state?  

Here's one simple solution that one of my clients did that resulted in a bigger opportunity 

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Kicking off 2020 we're getting ready to go 2 episodes per week.  

This first micro-cast will fill you in and also touch on the powerful topic of repetitive discipline.  What is it and how can it help you scale your business.

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Today is Christmas and here’s wishing you all a very merry one. As the year is about to end soon enough, it’s timely to look back and evaluate the experiences we’ve had all throughout the year.

We’re joined today by a good friend of mine, Charley Valher of Valher Media. We’ll be talking about the three biggest lessons we’ve learned from our experiences in running shows and working with clients.

This episode’s going to be relatable for a lot of you so sit back, relax, and enjoy the show! Happy Holidays!

What’s In This Episode:

Den’s Three Biggest Lessons

• Consistency in everything creates a great impact.
• The power of LinkedIn and using Sales Navigator.
• LinkedIn is a gold mine of opportunities for video production companies.

Den’s Biggest Win in 2019

• A huge amount of growth in LinkedIn.

Golden Nuggets

• Shorter, more direct content tends to get a lot of appreciation.
• Slow and steady, incremental growth over a long period of time is sustainable and lowers the risk of external forces potentially destroying your business.
• You have to be a real person on LinkedIn, because if you’re not, the community will banish you.
• If you are clear on who you want to attract into your business, you’re going to win big on LinkedIn.
• The difference between people who are successful and those who are not is their mindset.
• Unsuccessful people often think “what can I get out of this?”
• Successful people think “what can I give in order to succeed?”
• Charley shares two important things he sees in people who are successful and adds one observation about people who are unsuccessful.
• Never rest on your laurels.
• In 2020, offshore editing will be a smart move to cut costs on post-production aspects of a business but still with on par skills and results.
• Don’t be caught off guard by thinking you’re irreplaceable. Everybody is replaceable. And technology is doing a lot of work that a professional used to do.
• Den’s mission in 2020 is to help video production company owners grow and scale but not at the expense of their health.
• “It’s not how much you MAKE that counts, it’s how much you KEEP that counts.”
• Video is getting bigger and bigger, and now is the time to get excited for the big wave that’s coming—those who are prepared will reap the rewards of a very prosperous future. - Charley

Book Recommendations:

• Best Book for Den in 2019:
  • Cadence: A Tale of Fast Business Growth by Pete Williams
• For Motivation: 
  • Can’t Hurt Me: Master Your Mind and Defy the Odds by David Goggins
• Best Business Book of All Time:
  • The Road Less Stupid by Keith J. Cunningham
• The 20 Mile March by Jim Collins

Connect with Charley Valher

Website

Valher Media

Youtube

LinkedIn

Twitter

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