What does it take to grow from 100 to nearly 400 franchise locations in just five years, without losing sight of people first?

Marcus King, Global CEO of House of Colour, joins the Be A Marketer podcast to share how the UK-founded style and image consultancy scaled internationally by balancing empathy with structure. With operations in seven countries and rapid growth in the U.S., Marcus explains how the franchise has managed to maintain its personal, one-to-one impact while equipping stylists with the systems they need to thrive.

In this episode, you’ll hear why empathy and structure are the secret ingredients to scaling a people-first business, how House of Colour empowers solo entrepreneurs with marketing and operational support, and why Marcus sees email as a critical channel for maintaining brand consistency and driving ROI. You’ll also learn how the company uses community, culture, and communication to turn growth into something sustainable.

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Additional Resources:

• Constant Contact Multi-Account Solution
• Constant Contact for Franchises

Meet Today’s Guest: Marcus King of House of Colour

👤 What he does: Global CEO of House of Colour, an international franchise helping people discover their best colors and styles, with operations in seven countries and rapid growth in the United States.

💡 Key quote: “Empathy and structure are the secret ingredients to scaling a people-first business.”

👋 Where to find him: LinkedIn

👋 Where to find House of Colour: Website | LinkedIn | Instagram | Facebook