How to Scale Your Wedding Business with Hannah Bjorndal

Overview:
Hi friend! So, I can hardly believe it, but I have been podcasting for a FULL YEAR. Where has the time gone? At the beginning of 2020, I committed to showing up weekly and posting a new podcast every single week. And guess what, we made it! This is episode 52!

Today’s episode is on the shorter side, and it’s definitely more geared towards my loyal listeners, so if this is the very first episode you’re listening to . . . well, I’d suggest starting with a different one! What I’m sharing today is a little bit of a personal look inside my life and my experience as a podcaster and also giving you a little teaser as to what is to come in this second year of Everyone Wins!

🔥 FREE Resource:
Grab the guide: How to Write a Personal Vision in 3 Easy Steps (Free!) to define your biggest priorities in business & life.

💬 Let’s Connect:
DM me your biggest takeaway from this episode on Instagram → @HannahBjorndal

📥  Want My Very Best Tips?
Join all the VIP wedding pros getting actionable biz tips on the regular.
👉 Join the VIP Club

How to Hire Your First Associate: Online Course

Enroll Now

Learn More

Overview:
Today, I’m we’re talking about mentors, business coaches, what the difference is, and how to know if working with one of these types of people is right for you!

I decided on this topic recently for a few reasons. First of all, I see lots and lots of talk about “mentoring” and “business coaching” online, and honestly I think lots of people think they are essentially the same thing. There are even some educators out there that interchange those terms or consider them as equal. Which . . . you’re going to learn in this episode, isn’t really true. 

Second, I have worked with both business coaches and mentors in my own business, and I have offered both mentorships and business coaching in the past (and present). Truthfully, I didn’t really know the difference myself until I actually experienced being on the receiving end of these two different types of business instruction. Working one-on-one with an experienced professional can be one of the most effective ways to really grow your business to the next level. But you have to know what you’re getting into and why if you really want that relationship to be effective.

So we’re going to talk about a lot of things today. First, I’m going to break down the difference between a business coach and a mentor. Then I’m going to talk about how to determine which one of these options is right for you. You might find that both seem like really great options, you might learn that neither option is a good fit for you, but regardless, my hope is that at the end of this episode, you have a crystal-clear idea about exactly what each of these professionals can do for you!

🔥 FREE Resource:
Grab the guide: How to Write a Personal Vision in 3 Easy Steps (Free!) to define your biggest priorities in business & life.

💬 Let’s Connect:
DM me your biggest takeaway from this episode on Instagram → @HannahBjorndal

📥  Want My Very Best Tips?
Join all the VIP wedding pros getting actionable biz tips on the regular.
👉 Join the VIP Club

How to Hire Your First Associate: Online Course

Enroll Now

Learn More

Hi there ! Today I’m talking about the financial strategies that I use within my business to make it stable, profitable and, overall, a successful business. I’m going to be sharing my top tips about everything from budgeting for expenses, planning for profit and ultimately, hitting my big financial goals. 

Today’s episode is for you if:

1. You find yourself totally unable to predict your annual income.
2. You feel frustrated because it seems like you have a lot of money coming in each month (or year), but your personal bank account doesn’t really reflect that.
3. You want to grow your team and add contractors or employees, but you have no idea how to know if you have the money to actually do that.
4. You want to make a certain amount of money annually but have no idea how to get there.

So essentially, today’s episode is for anyone who hasn’t already mastered their business finances. 

I really believe that when it comes to money, you have to have a plan. Profit does not just happen. And any business that wants to grow and thrive needs to be profitable. Without a financial plan, you end up spinning your wheels, never feeling like you’re working enough or making enough money, and ultimately, you really won’t make that much money.

So this is what I’m digging into today - my 5 top financial strategies for running a predictable, profitable business.

SHOW NOTES
FREE DOWNLOAD: Profit-Tracking Google Sheet Template
Email me: [email protected]
Instagram

Shortly after I started my wedding photography business, I started looking for ways to educate myself for free - through podcasts, fellow photographer newsletters, free downloads and courses - basically, anything I could get my hands to to help me become a better photographer and business owner.

One topic that seemed to come up in a lot of different circles was branding - this idea that youare are your brand, and you need to be clear on who you are as a brand if you want a regular client base. Well. I soaked all of that up as fast as I could and followed a myriad of advice on the topic.

To be honest and also to be fair, the education I consumed was a mix of great, OK, and terrible advice on the topic of branding. It wasn’t until I got serious about my business strategy that I learned what it really means to have a strong brand. And I might ruffle some feathers with this episode today because it’s not what I hear a lot of other educators saying. However, what I do know is that my own strategy for building a strong brand comes from tried-and-true strategies that major brands have used for years and years and years - these are proven concepts that nearly every success brand has followed.

So today, I’m hoping to set you on the path to creating a lasting brand that makes an impact and grows your business in the direction you want it to. I’m sharing 5  major mistakes that small business owners and wedding professionals make all the time when it comes to building a strong brand and then I’m sharing how to avoid those mistakes by doing it the right way.

SHOW NOTES
FREE DOWNLOAD: How to Create Your Brand Positioning Statement
Get in touch: [email protected]
http://instagram.com/hannahbjorndal 

Overview:
Hi and thanks for joining me this week on the Everyone Wins podcast! Today I’m talking about what to do when you feel stuck. Do you know what I mean when I say that? It’s that feeling that you get when you’re not sure what the right next step in your business is. It can be caused by all sorts of things:

1. A feeling that you need to do ALL THE THINGS but aren’t sure which to prioritize.
2. Disappointment or stress when clients don’t seem to be booking (or, a pandemic cause all your weddings to cancel).
3. A lack of inspiration or the feeling of burnout.
4. Needing to make a big decision or a big investment but feeling afraid of just pulling the trigger.
5. Not seeing any growth in your business despite your many attempts.
6. Lacking skills or expertise in one department of business ownership and no knowing where to get help.

Can you relate to any of the things on this list? What has made you feel stuck in the last several months? Because the list is really endless - those things that I just listed? I’ve experienced them all! If you’ve been in business for more than just a minute, you’ve probably felt stuck before. That's what this episode is all about!

🔥 FREE Resource:
Grab the guide: How to Write a Personal Vision in 3 Easy Steps (Free!) to define your biggest priorities in business & life.

💬 Let’s Connect:
DM me your biggest takeaway from this episode on Instagram → @HannahBjorndal

📥  Want My Very Best Tips?
Join all the VIP wedding pros getting actionable biz tips on the regular.
👉 Join the VIP Club

How to Hire Your First Associate: Online Course

Enroll Now

Learn More

Overview:
Hello and welcome back to the Everyone Wins podcast! On this week’s episode we’re talking about something that I see and hear creative entrepreneurs talk about all the time: going “full-time.”

This is a topic that I have a lot to say about because I see a lot of people getting it wrong. And even more importantly, I see a lot of people thinking about it wrong. The mindset that revolves around this idea of going full-time has a lot of widely-circulated misconceptions and false impressions. So today, I want to set the record straight.

In today’s episode, we’re going to talk about the following:

1. What exactly does it even mean to go “full time?”
2. How does mindset play a crucial role in your work status?
3. What are the pro’s and con’s of going full time?
4. What important factors should you consider before going full time?

Plus, I’m going to share my personal story about my employment journey that led me to where I am today, what I would do differently and what I wouldn’t change!

🔥 FREE Resource:
Grab the guide: How to Write a Personal Vision in 3 Easy Steps (Free!) to define your biggest priorities in business & life.

💬 Let’s Connect:
DM me your biggest takeaway from this episode on Instagram → @HannahBjorndal

📥  Want My Very Best Tips?
Join all the VIP wedding pros getting actionable biz tips on the regular.
👉 Join the VIP Club

How to Hire Your First Associate: Online Course

Enroll Now

Learn More

Overview:
How do you feel about setting goals? I’ll tell you how I feel - I love goal setting. I love that beginning-of-the-year feeling of having a fresh start - anything is possible! I get super excited to set new goals. 

However . . . I am not quite as good at goal-achieving. Yes, I get excited about thinking of the goal and setting it. But actually putting my head down and doing the work is a whole different story!

We creative entrepreneurs often are called out for lacking that extreme discipline necessary to accomplish big tasks and goals in a neat, orderly way. But. I actually don’t think this is a matter of lack of discipline. I think it’s a lack of proper methods and motivation.

So on today’s episode, I’m going to share my thoughts on goal setting along with 5 important (but easy to follow) steps to achieving a big goal.

🔥 FREE Resource:
Grab the guide: How to Write a Personal Vision in 3 Easy Steps (Free!) to define your biggest priorities in business & life.

💬 Let’s Connect:
DM me your biggest takeaway from this episode on Instagram → @HannahBjorndal

📥  Want My Very Best Tips?
Join all the VIP wedding pros getting actionable biz tips on the regular.
👉 Join the VIP Club

How to Hire Your First Associate: Online Course

Enroll Now

Learn More

Overview:
Quickbooks is one of the most effective and important tools I use in my business. It helps keep me on track to be profitable, stay organized with expenses, and most of all, totally prepared to file taxes! I literally don't know what I'd do without it.

I was inspired to record an episode all about how I use Quickbooks Self-Employed to stay profitable and organized when I recently heard about several different photographers struggling with organizing their bank accounts and paying attention to their profitability. Also, because we’re at the beginning of the year, now is when a lot of you are thinking about investing in new business applications . . . but if you’re like me, you sometimes get cold feet. I’m here for you! Click play!

🔥 FREE Resource:
Grab the guide: How to Write a Personal Vision in 3 Easy Steps (Free!) to define your biggest priorities in business & life.

🛠️ Mentioned in This Episode:
👉 Free Workbook: 3 Steps to Creating Your Personal Vision Statement
👉 Get 50% off Quickbooks

💬 Let’s Connect:
DM me your biggest takeaway from this episode on Instagram → @HannahBjorndal

📥  Want My Very Best Tips?
Join all the VIP wedding pros getting actionable biz tips on the regular.
👉 Join the VIP Club

How to Hire Your First Associate: Online Course

Enroll Now

Learn More

Overview:
At the time of this episode’s air date, it’s January, and for us wedding vendors (especially photographers, planners and venues!) it is BOOKING SEASON! January is my #1 month for new wedding inquiries. This is THE TIME to get the attention of recently engaged couples.

So my question for you is, how are you attracting your ideal clients right now? What are you doing to make sure that you have a steady stream of new wedding inquiries during this very important time for booking?

I’m here today to share some of my own insights with you. In my very first year of business, I booked 25 weddings and was able to go full time pretty rapidly, so this is a topic that I managed to master early and then refine over time. I’m really excited to share my BEST tips that I’ve learned throughout my years in business - so not just in that first year, but also in the following years when I learned to refine my marketing plan and truly reach my ideal clients.

🔥 FREE Resource:
Grab the guide: How to Write a Personal Vision in 3 Easy Steps (Free!) to define your biggest priorities in business & life.

💬 Let’s Connect:
DM me your biggest takeaway from this episode on Instagram → @HannahBjorndal

📥  Want My Very Best Tips?
Join all the VIP wedding pros getting actionable biz tips on the regular.
👉 Join the VIP Club

How to Hire Your First Associate: Online Course

Enroll Now

Learn More

Today we are talking about talking about money with clients. This is a topic that I know a lot of us small business owners struggle with. Selling to clients is hard, and often, the hardest part is actually talking about a client’s budget and selling them a specific package with a dollar sign attached to it. For me personally, learning to talk about money with clients has been a process that has taken years to develop. I made a lot of mistakes along the way which caused me to lose potential bookings, lose out on bigger sales, and, in general, held me back from serving my clients in the best way possible and achieving all I could achieve.  I want to help you avoid these mistakes - click play!

SHOW NOTES

Episodes Referenced:
#001. How Service-Based Selling Will Transform Your Business: 3 Essential Steps that Will Turn Prospects into Paying Clients
#002. How Befriending Your Potential Client Can Make Them a Paying Customer
#028. Everything You Need to Know About Attracting Your Dream Clients with Erin Youngren
BONUS EPISODE: My #1 Tip to Convert Leads Into Paying Clients (and STOP Getting Ghosted!)

Free Resources:
The Super-Simple 4 Step Guide to Answering Your Clients' Toughest Questions