What is your quiet inner voice telling you?

The one that whispers. You barely notice it at first. But when you do hear it, you're inspired. 

Should you explore it? 

Maybe you don't take it seriously at first. Maybe it feels like a pipe dream. It's not always rational. Sometimes it's idealistic. Regardless, when you pay attention to it, it feels directionally interesting. 

Where does it come from?

I've noticed that it shows up when I take time away from my business. It shows up on vacations, bike rides, long walks, or while reading a good book. I'm not sure if it's the truth or just a passing random idea, but it feels worth exploring.

So what do you do when that voice says something? Do you jump to action or think about it until it no longer inspires you? Is it valuable or random? That's what I cover today.

It may just be the very thing that helps you create unique, valuable, and lasting work.

Or maybe not. Who knows.

—k

In this episode, I break down where my advisory clients came from.

I also compare my niche (Everspaces) vs. general consulting clients came from to see if there was a difference.

And let me tell you, it was enlightening.

Do you analyze where your clients come from?

Give this a listen and let me know what you find about your own business.

—k

Are you having trouble selling your productized service?

In this new episode of Mindshare Radio, I break down the four main things to consider when trying to fix the problem.

Give it a listen.

Companies are hiring in-house and outsourced marketers differently than they did before.

I'm seeing less reliance on using a single in-house marketer or even one full-service agency to "do everything" for them.

Marketing has gotten too broad with too many specialties to work like that. But there's still a long way to go.

In this episode, I share a prediction on how marketing teams will continue to evolve toward a hybrid in-house/outsourced way.

I'll get into how I see things evolving and why this presents an opportunity for you.

Agree? Got another view? Hit reply and let me know.

When a client requests your services, it can really help to have multiple options at different prices.

You can do this with a product or service ladder at different prices and scope, or you can create multiple options in your custom proposals.

In this episode, I break down the reasons why you may want to have multiple options and how to price them based on the value you're delivering.

This seemingly simple idea can have a major impact on your average deal value—often increasing your revenue by 30%+.

Listen in to learn more.

What do you do when clients give you advice but then do their own thing anyway?

In this episode, I talk about why this happens, how to prevent it from happening, and how to both give and get the best possible advice.

—kw

I interviewed Dagobert Renouf of Logology last week on how he's been so successful on Twitter.

Dagobert is extremely active and publishes a meme every day of the week, which is a big hit for his 30k+ audience.

But like any successful story, there's an underlying mindset and strategy that makes the tactics more successful.

So I wanted to dig into those. And he delivered.

​We’ll get into the specifics of:

• ​His overarching Twitter strategy
• ​Why he believes memes as a marketing tactic works so well
• ​How he comes up with his meme ideas each day
• ​How he actually creates and publishes his memes
• ​His approach to engaging with accounts—small and big—at scale
• ​The tools he uses to manage Twitter as a power user
• ​How he’s grown his logo design business with this strategy
• ​And a range of other topics!

Listen in to hear this episode, it already changed my thinking and approach to Twitter.

Mentioned links

• Logology
• Dagobert on Twitter (@dagorenouf)
• Black Magic (Twitter CRM/Analytics)
• Rocket (emojis for Mac)
• Imgflip (meme inspiration)

—k

It can be nerve-wracking to propose a project that is more expensive or takes longer than a client is asking for.

Our first instinct might be to charge the bare minimum to get the job done. Or to promise the most ideal timelines—assuming nothing will go wrong—to win the deal and avoid pushback and rejection.

But we know that's not realistic. Something always comes up.

The problem is, while you think you're giving the client what they want, you're actually undercutting both you and them.

You're reducing the likelihood of achieving the very thing they're hiring you to do, which is to get a business result.

In this episode, I talk about one magical phrase that gives you and your clients more confidence to do work that may be more expensive or take longer than they hoped for.

And why it's the best thing for them—and you—to take this approach more often than not.

—k

I recently decided to switch from daily publishing to a more flexible format.

In this episode of Mindshare Radio, I break down the reasons why I started publishing daily in the first place (549 days ago) as well as the reasons for giving myself permission to publish whenever I want.

I'm still bullish on daily content. It's an extremely powerful tactic if it aligns with your strategy. 

But for now, I'm choosing flexibility. Listen to find out more.

—k

P.S. I'd love your thoughts. Hit reply and tell me what you're doing/thinking related to publishing.

When you price your services, there's something called customer surplus to consider.

Customer surplus, in this case, means the amount of profit your customers gain after deducting your costs.

Not all profit is financial, but it's easier to think about it in financial terms.

On the one hand, you want to price your services high enough to attract people who need and value the outcome of your services.

People with the highest needs want to buy expensive solutions because they need them to work. Higher prices are both a signal of quality and they allow you to invest the resources to do great work.

On the other, you don't want to price too high or you risk capturing too much of the customer surplus, making your products and services less compelling.

It also makes you less likely to be referred because the price to value ratio after an engagement wasn't high enough to have people rave about you.

You also can't drop your prices too low or your ideal customers also won't buy it because, profit aside, they want and need something of quality that will actually solve their problems.

So should you price your work? Give this a listen.