How to Sell Art: The Abundant Artist Podcast

In this episode, I talk to Maria Brophy. She’s one part of an art business couple that sells and licenses art all over the world.

1:30 Maria talks about her corporate background and how she and Drew started doing business together, and how working together happens.

11:00 - Maria talks about the mindset necessary to be a successful artist. Having policies, getting paid up front, and using contracts are necessities. Shoot for having a profit.

17:45 - Maria’s magic words for getting payment up front: “This is how I work.”

20:30 - I ask Maria how they balance selling original work with selling licenses. Some really interesting bits about how Drew separates his creative work and business work.

In this episode, we cover:3:00 ­ Cory & Kelly talk about the difference between talking about technique and talking about the emotional quality of art. 7:19 ­ How Kelly came up with the flyer idea and executed on it. 12:30 ­ How Kelly found interior designers. Check out Houzz.com and the website for the Association of Interior Designers19:45 ­ Kelly talks about her time as President of Portland Open Studios tour. She details what she did as well as how other artists can benefit from an organization like this locally.  Kelly Neidig’s website is KellyNeidig.com. 

In this episode, we cover:

2:00 - how Tara started a BIG discussion on Facebook by making this simple observation: of the top 50 business podcasts on iTunes, only 3 were hosted by women.

7:00 - we’re less likely to do effective self-promotion if we aren’t setting clear, big goals. Just going along and letting things happen only gets you so far.

13:00 - Tara talks about partnering with friends and other companies to form strategic alliances for promotion.

19:30 - how Tara leverages the strategic relationships she’s found to create more leverage

Link to: http://taragentile.com/influence

In this episode with Emilie Wapnick and Michelle Ward, we talk about:

- what it means to be a Multipassionate Multipontialites, Scanners, or Renaissance Souls

- the up (and down) sides of being someone with vastly diverse interests

- how a multipotentialite builds a career and/or a business around their diverse interests

In this episode, we cover: 5:00 ­ how Andrew looks at making connections with other people, and why he enjoys it. How he thinks about reaching out. Most of Andrew’s sales come from his art tours ­ when he teaches advanced painting techniques. He makes money from teaching, but the courses also generate sales from collectors and other artists. He’s also selling prints. 13:00 ­ Andrew talks about his first art show at 19 years old. His father is a sculptor, and Andrew worked at a gallery, so he had a mentor to help him with his first show. Andrew talks about how much work it really was to do that first show. He did his research before he picked the location. 23:00 ­ if you were in any other business, you would be tracking inventory, hours worked, and other numbers by default. Artists need to track their hours and inventory. 29:30 ­ how email, social media, and other online marketing has evolved and changed Andrew’s business. andrewtischler.com

In this episode, we cover:

4:30 - why now is an excellent time to publish a book and how Jeffrey recommends authors engage with their potential audiences.

11:00 - why “start with your marketing plan” is incomplete advice. Jeffrey explains his framework of the Problem, Premise and Promise.

27:00 - Jeffrey explains his program for helping authors complete their books

Jeffrey Davis runs Tracking Wonder, a consultancy for people who want to make and sell books. His program Your Captivating Book opens for enrollment April 6. You can find out more about that program at this link.

Crystal Moody posted a new drawing every day for a year in 2014, and is doing a new painting each day in 2015. She has some incredible insights into the challenges around forming new habits, including: 

- her top habit-forming resources- the relationship between quality and quantity- some of the best habit forming challenges she's seen from other artists

Go to TheAbundantArtist.com/podcast9 for links to the resources & habit forming challenges mentioned in this episode. 

1:15 - Vanessa’s introduction. She’s an expert in body language and sales. 

3:00 - people decide VERY early in their first impression of you whether or not they’re going to buy from you. You can learn the skills that will make a great first impression. 

7:30 - how we talk about our talents. The 5 aspects of who we are and how we express ourselves. Vanessa talks about how to learn these things and recognize them in others. We do some really fun playing with body language. 

17:00 - what the stress hormone, cortisol, is and does

20:30 - the power of proximity. How close you stand to someone matters a lot. 

24:15 - you don’t have to be an extrovert. Charisma and body language vary by person. Vanessa talks about playing to your strengths. 

Ann Rea made a six-figure income in her first year in business. She talks about how she did it. 

4:00 - what a Unique Selling Proposition is (from Cory: we have a ton more info about this under our Uniquity course)

9:00 - what Ann’s initial challenges were when she started her business. She needed better contracts, and she revisited her business plan. 

12:30 - there’s a huge disconnect between how many people want to get into a gallery and how many galleries there are. Ann talks about how she diversifies her income. 

15:45 - Ann blows apart the idea that artists are disorganized. She shows how important organization and priorities are to an art career. 

17:00 - what Ann does in her artist coaching

19:15 - the importance of your attitude toward the business side of your art career

We interview Cassy Tully, a young artist who has achieved remarkable success, winning sponsorships with Kohlers, the PGA, and making a full time living for the last 5 years. Cassy talks about how she got started, learning to paint faster & better, and creating strong connections with collectors.