Navigating Economic Downturns: Adapting Your Sales and Marketing Strategy

In this episode of the Purpose and Profit Podcast, Jess Sato continues the discussion on managing business growth during economic slowdowns. She addresses the common question of whether to lower prices and explains why maintaining your value and adapting your message is more effective. Jess outlines four psychological buyer types identified by Harvard Business Review researchers and offers strategies for selling to each group. She emphasizes the importance of clarity, specificity, and ROI in your messaging, and provides practical tips for staying strong in a tough market without resorting to price cuts.

00:00 Welcome Back to the Purpose and Profit Podcast
00:29 Navigating Business Slowdowns
03:43 Understanding Buyer Psychology
05:44 Slam on the Brakes Buyers
10:25 Pained but Patient Buyers
14:34 Comfortably Well-Off Buyers
16:26 Live for Today Buyers
23:20 Practical Strategies for Tough Times
26:23 Final Thoughts and Encouragement

Resources Mentioned

Built to Last Egypt Retreat

Harvard Business Review article

What To Do When Business Growth Just Stops

Connect with Jess:

www.jessicasato.com for all the free resources!

Instagram: www.instagram.com/jessicasatocoach

Linkedin: www.linkedin.com/in/jess-sato

If you need additional support and want to talk about the potential for speaking on stages or how to incorporate your thought leadership into you business, let's talk. Simply schedule a free session by clicking here.