In this episode, Zach talks to Gregg Lewis, Executive Vice President of Promotion Strategy and Communications for the National Ready Mix Concrete Association, about the best way to sell to architects, and why it’s both easier and harder than you think.

What if you could get an inside look at how architects want to learn about your product? Today’s episode does exactly that. Hear about how one architect is working with building materials manufacturers to develop architect-focused education that ultimately drives sales and increases product adoption.