Whether you're a seasoned entrepreneur, a startup founder, or someone looking to up their sales game, this episode is your key to not just making sales but making them stick. Dan will guide you through the psychological impact of COI, helping you to craft pitches that resonate on a deeper level, compelling your audience to act rather than procrastinate.

Tune in, take notes, and transform your approach to sales. This isn't just about numbers; it's about understanding human behavior and leveraging it for mutual success. Remember, in sales, it's not just what you sell; it's what happens if you don't sell.