How do you choose your goals – and think about them?

If you're like most entrepreneurs, you set goals with your business in mind. You prioritize the profit. This has become the standard of goal-setting, but there's another way that exponentially increases your profit without focusing your time and energy on the money itself. One that is driven by your purpose. This way allows for you to set goals in a people-driven way and make the money.

This is why you have a business! For the love of the work. For the freedoms. For the joy. Most of all, for the people you have in mind to serve. It's not about putting your people on a pedestal and sacrificing everything for them, nor is it about putting profit on a pedestal and sacrificing everything for it. It’s about balance, and on today's episode of The People Over Profit Podcast you'll find what that looks like for you.

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