This is a story about invisible infrastructure—the kind you only notice when it's gone. 

Peter Panepento started his career covering planning board meetings for a weekly newspaper in upstate New York, watching in real time as the binding agents of community life dissolved. Now he runs a communications agency working with community foundations, institutions that have operated in nearly every American community for over a hundred years but remain mysterious to most people. The puzzle he's trying to solve: How do you create recognition for something designed to fade into the background?

Panepento's solution was counterintuitive. Instead of emphasizing how different each of the 900 community foundations is, he found the common thread: they all "Make More Possible." It's a template simple enough to be universal but flexible enough to contain multitudes. His team also conducted the first field-wide benchmarking survey of community foundation communications and found something troubling—93% lack adequate budgets, half expect resources to decrease, and most have no crisis plans. At the exact moment when clear communication has become existentially important, the people responsible for it are being asked to do more with less.

Peter joins Carrie this week to explore two models of community-building that work precisely because they're ordinary. The Chicago Community Trust hosts "On the Table"—thousands of simultaneous conversations over meals where neighbors discuss what matters. The Black Belt Community Foundation in Selma, Alabama, has moved over $100 million in 20 years by giving actual grant-making power to local volunteers in each county. They were practicing trust-based philanthropy before anyone coined the term. These aren't flashy programs—they're deliberately low-tech interventions designed to restore something simple: the habit of looking your neighbors in the eye and finding common ground.

The broader lesson isn't really about community foundations at all. It's about the challenge of making essential infrastructure visible. Whether it's local journalism, public health systems, or civic institutions, the things that hold society together tend to be the things we notice only when they break. We're living through what might be called the great unbundling of American civic life—the institutions that once created shared spaces have either disappeared or fragmented into a thousand digital pieces. Community foundations are one of the few remaining institutions with the potential to be what Panepento calls "community conveners." But they can only play that role if people know they exist.

Links & Notes

• Turn Two Communications & First-Ever Communications Benchmarking Survey
• Find your local community foundation
• Chicago Community Trust - On the Table initiative
• Black Belt Community Foundation, Selma, Alabama

• (00:00) - Welcome to Mission Forward

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This episode is supported by The Johnson Foundation at Wingspread. At their Frank Lloyd Wright–designed campus, Wingspread brings leaders and communities together to turn dialogue into action. Learn more at johnsonfdn.org or wingspread.com.

This episode is also brought to you by Positively Partners. When HR starts to slow down your mission, it’s time for a better solution. Positively HR is the fully outsourced HR partner that understands nonprofits—and acts like part of your team. Learn more at PositivelyPartners.org.