December 31, 2020

How To Simplify Your Online Business in 2021 #63

41 minutes

How To Simplify Your Online Business in 2021

Episode 63: Show Notes.

In this episode, our panel talks about the power of simplifying your business and how you can do this in 2021.

The Episode: How To Simplify Your Online Business in 2021

One of the main issues that are experienced by fitness trainers lies in overcomplicated the services and programs that are offered. Your business as an online trainer should be as simple as possible, and keeping your target market, marketing channel, conversion method, and programs as streamlined as possible, will lead to better results than trying to cater to too many different people and styles.

In This Episode

Simplifying in a way that will serve your business [0:10:36]
Defining your unique selling point before all else [0:16:48]
Programming for a specific target market [0:20:50]
Building the best program template and then fine-tuning [0:23:45]
The expert details do not matter to your clients [0:26:10]
Streamlining your marketing to just one channel [0:33:10]

“Your business should have one target market, one marketing channel, one conversion method, and one program. That is it.” — Jonathan Goodman

Simplifying Things in Your Favor

By focussing on your offers and programs, you are able to deliver in a much stronger way. Don't dilute your efforts by spreading your work too thin! Singular targets and methods will keep things manageable and allow you to concentrate that much more on what you want to offer. This all starts with clarity around your unique selling point, so begin there.

Clearer Targets Improves Programming

If you are able to build a client base of similar types of people, whatever your focus may be, it will make creating your programs a lot easier. This, in turn, will give you time and energy to improve and refine your programs, which will benefit the clients you have. In the end, you want to have a great template for your training, and something that can be fine-tuned for specific customers in small manageable ways.

Coaching is for the Client

Sometimes we get caught up in the nitty-gritty of coaching and fitness and forget what the real purpose of what we do is: to deliver an effective service to our clients. They do not care about the overly technical industry jargon that goes into your work, they want results! You need to know who you are talking to and where to find them, so narrow down your aim. This is all about simplicity, so do not overcomplicate it.

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