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How to Size Your Sales and Marketing Budget for Next Year
In episode #255, I address sales and marketing investments, ROI, and how to call BS on bookings and GTM investments.
- Calculate your OpEx profile.
- Use these GTM efficiency metrics
- How to call BS on your forecast or budget
Want to stay innovative in SaaS? Join my SaaS community: https://www.thesaasacademy.com/offers/ivNjwYDx/checkout
View all episodes
By Ben Murray
4.6
1111 ratings
In episode #255, I address sales and marketing investments, ROI, and how to call BS on bookings and GTM investments.
- Calculate your OpEx profile.
- Use these GTM efficiency metrics
- How to call BS on your forecast or budget
Want to stay innovative in SaaS? Join my SaaS community: https://www.thesaasacademy.com/offers/ivNjwYDx/checkout
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