Helen, with 18 years of experience leading a team of 14 agents and 4 staff, shared strategies for building and scaling a real estate team. She emphasized defining the ideal team structure, clear agreements, and strong value propositions to attract agents. Key points included:

• Team Structure & Systems – Establish agreements, lead distribution rules, and compensation policies.
• Productivity Tools – Use CRM systems, SOPs, and regular accountability meetings.
• Coaching & Growth – Provide ongoing training, support personal/business development, and guide agents in structuring their businesses.
• Roadmap to Success – Define team avatar, set exit plans, implement systems, and foster continuous learning.

Helen highlighted that success comes from clarity, accountability, and adding value while tailoring the team model to individual goals.