Make Marketing Suck Less

How to Steer Your Business During Uncertain Economic Times

10.25.2022 - By Dr. Michelle MazurPlay

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You're just one course away from recession proofing your business! Or are you? The message around recession proofing is everywhere these days, but what do you really need to know about surviving, and even thriving, in this economy? Will the course or the membership site be the ticket, or are there other skills you want to cultivate to build a sustainable business in uncertain times? Those questions are why I wanted to have my friend Tara Newman on the show to talk about the economy. When Tara talks about the economy and what it means for small businesses, I listen, because this is not her first rodeo when it comes to riding out a recession. Tara Newman is the founder and CEO of the Bold Profit Academy, where she teaches service-based business owners how to sell premium services and programs without the emotional stress of launching, worrying about ads, overwhelming social strategies, or complex funnels. Tara hosts a weekly podcast called the Bold Money Revolution, and has been featured in publications like Money Magazine, Yahoo Finance, and the Huffington Post. She earned her Masters in Organizational Psychology from Hofstra University and has over 20 years of experience, is a Profit First Professional, and holds an advanced level Reiki certification. Everything she teaches incorporates energy, mindset, and strategy as a framework for resiliency and results. In this episode: Tara’s three biggest takeaways from the 2008 recession, and why they still matter today The online business models that may be at risk in a downturn Why your marketing needs clarity and differentiation more than ever Why Tara believes now is the time to make confident choices about where you want to be in three years The most important skill you can build–and keep building Learn more about Tara Newman: Bold Profit Academy The Bold Money Revolution Podcast The Revenue Goal Calculator Instagram: @thetaranewman Learn more about Michelle Mazur: Communication Rebel Three Word Rebellion Request a free 1:1 Chat  Finally Nail Your Message

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