Recent data show that almost half of jobs are subject to automation in some form. Can you insulate yourself from potential upheaval in the job market resulting from the change that may be coming, or has already come, to your industry? In light of these changes, what steps might you take to prepare yourself for your next career move? In this episode of The Career Confidante, host Marie Zimenoff offers advice on thinking creatively about presenting yourself to prospective employers, with the goal that you differentiate yourself from the competition. She will describe the Blue Ocean strategy and 12 basic identities, or brand archetypes, to stimulate your thinking about how you can add unique value to an employer. If you are struggling with how to stand out in a competitive field, tune in to learn more about how you can assess your value in the marketplace.