There's no right or wrong way to define success - it looks different for everyone. What matters is that you're able to define it for yourself.

So, what does it take to get on and succeed in corporate affairs? What should you look to define and focus on, and what (and who) should you avoid? Do professional qualifications help or is it all about learning at the knee of a master?

When we started thinking about this episode I had the words of Baz Lurman ringing in my ears - that offering advice is a form of nostalgia, fished from the past, where you paint over the ugly bits and recycle it for more than its worth. Ouch.

We'll try not to do that.

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This edition of The Little Questions podcast is presented by Andrew Brown and Matt Young.

Apella partner Andrew Brown is a former Director of Communications and Public Affairs at Ageas Insurance. He has more than ten years' experience leading the corporate affairs functions for global firms across a range of regulated and unregulated sectors, developing considerable experience in issues, crisis and change management. Formerly Director of Communications at Drax Group plc and Group Corporate Affairs Director at Regus plc.

Matt Young is an Apella partner with 25 years of experience in corporate affairs. He was Corporate Affairs Director at Lloyds Banking Group, part of the senior team which rescued the bank and rebuilt its reputation following the financial crisis. Formerly communications director at Santander UK and board member of the BBA.

Find out more about Apella Advisors at www.apellaadvisors.com and you can get in touch by emailing [email protected]

This episode has been produced by The Podcast Coach.