Mike Montague interviews John Livesay on How to Succeed at Better Selling Through Storytelling. Find John Livesay at: https://johnlivesay.com/ In this episode:

• Best attitude, behavior, and technique to succeed at better selling through storytelling
• Turn a case study into a case story and people will listen and remember you
• The key to dealing with rejection is, don't reject yourself or what you're selling
• "No" now doesn't mean "no" forever
• Make your customer the hero in your stories
• Four points to the story:
• 1) Expository - Who, what, where, when
• 2) Problem – Tell the customer's problem as part of the story
• 3) Solution – How you fixed the problem
• 4) Resolution – What life is like for the customer after your solution
• Closing question: Does that sound like a journey you'd like to go on with us?
• The more empathy you have for the problem the more the client thinks you can solve it
• Tell your story of origin, your company's story of origin and then what you're selling
• John's definition of success
• What are you willing to do that the competition isn't?

Find John Livesay at: https://johnlivesay.com/

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