Mike Montague interviews Chad Banman on How to Succeed at Creating a Sales Playbook. In this episode:

• Who this podcast is for
• The playbook helps sales feel like part of the team
• Sales needs to use processes and best practices too
• A Sales Playbook is a living document
• A playbook isn't just a 3-ring-binder
• Just start creating the playbook – just start
• What are some of the things to make sure you document?
• Beware of the tyranny of the urgent
• How Chad defines success
• Chad's favorite Sandler rule
• Best attitude, behavior, and technique for creating a sales playbook

The How to Succeed Podcast is a public and free podcast from Sandler Training, the worldwide leader in sales, management, and customer service training for individuals all the way up to Fortune 500 companies with over 250 locations around the globe.

Find white papers, webinars, and more in our free Sandler E-Learning Library: https://www.sandler.com/sell

Enroll yourself in our video self-study online courses at: https://shop.sandler.com/category/online-courses