Mike Montague interviews Jurgen Strauss, marketing innovator and host of the Innovabuzz podcast, on How to Succeed at Marketing to Your Ideal Client In this episode:

• Target your marketing
• You have two ideal clients to market to
• Ideal attitudes to succeed at marketing
• How to prequalify your ideal client
• It's all about communication
• Empathy maps
• Ask good questions and follow up questions of your ideal clients
• How Jurgen defines success
• Best attitude, behavior and technique

Find Jurgen at https://innovabiz.com.au/ or subscribe to his podcast here: https://podcasts.apple.com/us/podcast/mike-montague-how-to-have-sales-conversations-knowing/id907785670?i=1000450029832

The How to Succeed Podcast is a public and free podcast from Sandler Training, the worldwide leader in sales, management, and customer service training for individuals all the way up to Fortune 500 companies with over 250 locations around the globe.

Find white papers, webinars, and more in our free Sandler E-Learning Library: https://www.sandler.com/sell

Enroll yourself in our video self-study online courses at: https://shop.sandler.com/category/online-courses