Mike Montague interviews Tom Castley on How to Succeed at Sales Engagement. Find Tom at: https://www.linkedin.com/in/tomcastley/ Find Outreach at: https://www.outreach.io/ In this episode:

• Best attitude, behavior, and technique to succeed at sales engagement
• How to keep "both sides" engaged
• The importance of the 6th and 9th tries
• Don't try to get married on the first date
• You can only sell the value you create
• Qualify, close, present
• There are 4 versions of no
• How "Outreach" can help you make deals
• Focus on the process, not the outcome
• How Tom defines success
• Set your price based on the value of the problem you solve

Find Tom at: https://www.linkedin.com/in/tomcastley/ Find Outreach at: https://www.outreach.io/ The How to Succeed Podcast is a public and free podcast from Sandler Training, the worldwide leader in sales, management, and customer service training for individuals all the way up to Fortune 500 companies with over 250 locations around the globe. Find white papers, webinars, and more in our free Sandler E-Learning Library: https://www.sandler.com/sell Don't forget to subscribe and leave us a 5-star review in iTunes!