In this episode of the How to Succeed in Product Management Podcast, marketing professor Jeff Shulman and The Product Management Center advisory board members Red Russak and Soumeya Benghanem welcome Herman Man (BlueVine) and Ambika Sharma (US Bank) to discuss how uniquely different financial services is from other products yet they share the same goal and that is to understand the what and why of a customer and then building a roadmap around that.

Support for How to Succeed in Product Management is brought to you by Apptentive, which enables product managers to measure shifts in customer emotion and gather actionable feedback across the mobile customer journey. To learn more, go to Apptentive.com/UW.

What to Listen For:

• 00:00 Intro

In this episode of the How to Succeed in Product Management Podcast, marketing professor Jeff Shulman and The Product Management Center advisory board members Red Russak and Soumeya Benghanem welcome Dontae Delgado (Compass) and Siddhartha Rabindran (Microsoft) to discuss managing assumptions and start ranking them from the top most important to the least important, and build a framework around it to help develop the product. Assumptions, when correctly utilized and tested in the right environment exponentially helps product leaders find success. 

Support for How to Succeed in Product Management is brought to you by Apptentive, which enables product managers to measure shifts in customer emotion and gather actionable feedback across the mobile customer journey. To learn more, go to Apptentive.com/UW.

What to Listen For:

• 00:00 Intro

In this episode of the How to Succeed in Product Management Podcast, marketing professor Jeff Shulman and The Product Management Center advisory board members Red Russak and Soumeya Benghanem welcome Kavita Kamani (Microsoft) and Howard Ro (Tesla) to discuss the life cycle of product development, where to focus your attention to in whichever product development phase, identifying what should be considered valuable and what’s not, and tackling product management while maintaining a work-life balance.

Support for How to Succeed in Product Management is brought to you by Apptentive, which enables product managers to measure shifts in customer emotion and gather actionable feedback across the mobile customer journey. To learn more, go to Apptentive.com/UW.

What to Listen For:

• 00:00 Intro

In this episode of the How to Succeed in Product Management Podcast, marketing professor Jeff Shulman and The Product Management Center advisory board members Red Russak and Soumeya Benghanem welcome Kevin Shah (T-Mobile) and Lisa Huang-North (Microsoft) to discuss why product managers need empathy when communicating with customers and while building their career, as well as finding the balance between being empathetic and product success.  

Support for How to Succeed in Product Management is brought to you by Apptentive, which enables product managers to measure shifts in customer emotion and gather actionable feedback across the mobile customer journey. To learn more, go to Apptentive.com/UW.

What to Listen For:

• 00:00 Intro

In this episode of the How to Succeed in Product Management Podcast, marketing professor Jeff Shulman and The Product Management Center advisory board members Red Russak and Soumeya Benghanem welcome Josh Haftel (Adobe) and Ben Waddle (Expedia) to talk about creating a product out of an idea by breaking it down into smaller, more manageable ones for a faster turn around and quickly get customer feedback, and how product managers need to work with their team instead of managing it.

Support for How to Succeed in Product Management is brought to you by Apptentive, which enables product managers to measure shifts in customer emotion and gather actionable feedback across the mobile customer journey. To learn more, go to Apptentive.com/UW.

What to Listen For:

• 00:00 Intro

Today, in the How to Succeed in Product Management Podcast, Jeff and Red welcome our panel of experts on product management to talk about experimentation and how to test ideas before and after launch. They discuss how talking to the customers is a form of experimentation, the statistical significance of what the customers are telling you and how it reflects the different milestones and development of the product.

Support for How to Succeed in Product Management is brought to you by Apptentive, which enables product managers to measure shifts in customer emotion and gather actionable feedback across the mobile customer journey. To learn more, go to Apptentive.com/UW.

What to Listen For:

• 00:00 Intro

Today, in the How to Succeed in Product Management Podcast, Jeff and Red welcome our panel of experts on product management to talk about becoming a product manager coming from a different background. The shift in interest from your educational background or career to becoming a customer-oriented problem solver opens a path to become a great PM. Listen in and join them as they share their minds, experiences, and expertise on what helps aspiring PMs to  successfully join this competitive ecosystem.  

Support for How to Succeed in Product Management is brought to you by Apptentive, which enables product managers to measure shifts in customer emotion and gather actionable feedback across the mobile customer journey. To learn more, go to Apptentive.com/UW.

What to Listen For:

• 00:00 Intro

Today, in the How to Succeed in Product Management Podcast, Jeff and Red welcome our panel of experts on product management to talk about mentoring new product managers. They discuss how domain expertise can help new PMs grow in the field, the qualities one must have to understand and build relationships with customers, improving problem solving skills and building frameworks to tackle problems, and the roles senior PMs play in honing younger leaders.

Support for How to Succeed in Product Management is brought to you by Apptentive, which enables product managers to measure shifts in customer emotion and gather actionable feedback across the mobile customer journey. To learn more, go to Apptentive.com/UW.

What to Listen For:

• 00:00 Intro

Today, in the How to Succeed in Product Management Podcast, Jeff welcomes a panel of experts on Product Management to discuss enabling accessibility features across all platforms. Together with Keela Robison, Ambika Sharma, Sumantro Das, Dr. Hoby Wedler, and Soumeya Benghanem, the panel unpack the different challenges that product managers have to deal with when building accessibility features, and in making websites and products more accessible to all customers of different backgrounds.

Support for How to Succeed in Product Management is brought to you by Apptentive, which enables product managers to measure shifts in customer emotion and gather actionable feedback across the mobile customer journey. To learn more, go to Apptentive.com/UW.

What to Listen For:

• 00:00 Intro

Today, in the How to Succeed in Product Management Podcast; Jeff, Red, and Soumeya welcome a panel of experts on Product Management to discuss the importance of decision-making in the success of any product. The panel of experts, known and respected in their respective expertise, share valuable tips and insights on what it takes to come up with the right decision.

Support for How to Succeed in Product Management is brought to you by Apptentive, which enables product managers to measure shifts in customer emotion and gather actionable feedback across the mobile customer journey. To learn more, go to Apptentive.com/UW.

What to Listen For:

• 00:00 Intro