In this episode of the How to Succeed in Product Management Podcast, marketing professor Jeff Shulman welcomes Charlton Washington, MBA (Johnson & Johnson) and Jake Wallack (Axon) to talk about hardware product management. As a PM, you might have to choose between hardware vs. software. Knowing the difference between the two fields, the process involved, and the varying customer needs will allow PMs to get familiar with the systems should they wish to transition from hardware to software and vice versa.

Disclaimer: All opinions of the speakers are their own.

Support for How to Succeed in Product Management is brought to you by Apptentive, which enables product managers to measure shifts in customer emotion and gather actionable feedback across the mobile customer journey. To learn more, go to Apptentive.com/UW.

What to Listen For:

• 00:00 Intro

In this episode of the How to Succeed in Product Management Podcast, marketing professor Jeff Shulman and The Product Management Center advisory board member Red Russak welcome Giselle Mota (ADP) to talk about product inclusion and product equity. With product inclusion, users feel seen and feel that their needs are met. This is why inclusion is an important aspect PMs must have and learn and how they can incorporate this in their products.  

Support for How to Succeed in Product Management is brought to you by Apptentive, which enables product managers to measure shifts in customer emotion and gather actionable feedback across the mobile customer journey. To learn more, go to Apptentive.com/UW.

What to Listen For:

• 00:00 Intro

In this episode of the How to Succeed in Product Management Podcast, marketing professor Jeff Shulman and The Product Management Center advisory board members Red Russak and Soumeya Benghanem welcome Dontae Delgado (Compass) and Siddhartha Rabindran (Microsoft) to discuss managing assumptions and start ranking them from the top most important to the least important, and build a framework around it to help develop the product. Assumptions, when correctly utilized and tested in the right environment exponentially helps product leaders find success. 

Support for How to Succeed in Product Management is brought to you by Apptentive, which enables product managers to measure shifts in customer emotion and gather actionable feedback across the mobile customer journey. To learn more, go to Apptentive.com/UW.

What to Listen For:

• 00:00 Intro

In this episode of the How to Succeed in Product Management Podcast, marketing professor Jeff Shulman and The Product Management Center advisory board members Red Russak and Soumeya Benghanem welcome Saumil Shrivastava (UiPath) and Mark Cramer (Meta) to talk about the death to PRDs. What is a PRD and can it be removed from a company? How can this tool help a PM’s job and what is its relationship with backlogs? A PM should be able to understand the importance of PRD and how it can be a starting point to get anything done. 

*Disclaimer: “All opinions of the speakers are their own.”

Support for How to Succeed in Product Management is brought to you by Apptentive, which enables product managers to measure shifts in customer emotion and gather actionable feedback across the mobile customer journey. To learn more, go to Apptentive.com/UW.

What to Listen For:

• 00:00 Intro

In this episode of the How to Succeed in Product Management Podcast, marketing professor Jeff Shulman and The Product Management Center advisory board member Red Russak welcome Ben Waddle (Expedia Group) and Shivam Goyal (Tellus) to talk about how PMs can properly set goals. A good PM must know how to set goals and be able to identify how the team can achieve it, whether it’s too ambitious or difficult to reach, and the right percentage goals the team should be hitting. Goal setting is a good skill for a PM because it motivates you towards your outcome and gives you clarity on what you want to achieve.

Support for How to Succeed in Product Management is brought to you by Apptentive, which enables product managers to measure shifts in customer emotion and gather actionable feedback across the mobile customer journey. To learn more, go to Apptentive.com/UW.

What to Listen For:

• 00:00 Intro

Today, in the How to Succeed in Product Management Podcast, Jeff and Red welcome our panel of experts on product management to talk about mentoring new product managers. They discuss how domain expertise can help new PMs grow in the field, the qualities one must have to understand and build relationships with customers, improving problem solving skills and building frameworks to tackle problems, and the roles senior PMs play in honing younger leaders.

What to Listen For:

• 00:00 Intro

Today, in the How to Succeed in Product Management Podcast, Jeff and Red welcome a panel of experts on Product Management to discuss the importance of decision making in the success of any project. The panel of experts, known and respected in their respective expertise, share valuable tips and insights on what it takes to come up with the right decision.

Episode Resources:

• University of Washington

What to Listen For:

• 00:00 Intro

In this episode of the How to Succeed in Product Management Podcast, marketing professor Jeff Shulman and The Product Management Center advisory board members Red Russak and Soumeya Benghanem welcome Rajvi Bhatt (Walmart Global Tech), Prathyusha (Usha) Cheruku (UnitedHealth Group), and Arvind Dutta (Microsoft) to talk about how to write a good PRD. Do good PMs need to know how to write PRDs or product requirement documents? PRDs can be useful and a great way to help capture important information about your product in one place, so a good PM should learn how to write one as it is one of the most important documents a PM could create.

Support for How to Succeed in Product Management is brought to you by Apptentive, which enables product managers to measure shifts in customer emotion and gather actionable feedback across the mobile customer journey. To learn more, go to Apptentive.com/UW.

What to Listen For:

• 00:00 Intro

In this episode of the How to Succeed in Product Management Podcast, marketing professor Jeff Shulman and The Product Management Center advisory board members Red Russak and Soumeya Benghanem welcome Swapna Malekar (Microsoft) and Tony Poon (R-zero) to talk about whether having OCD is a superpower or a curse when it comes to being a PM. Product managers have to wear a different hat everyday, but if you're someone who pays too much attention to detail or gets too obsessed with data, how can you become a good PM?

The use of "OCD" a shorthand for Obsessive Compulsive Disorder within this episode is intended in the colloquial framing of concepts such as first principles thinking, deep curiosity and obsession with the customer, product or problem. The content is not intended to be a substitute for professional advice, diagnosis, or treatment. Always seek the advice of your mental health professional or other qualified health provider with any questions you may have regarding your condition. Never disregard professional advice or delay in seeking it because of something you have read or heard on the How to Succeed in Product Management.

Support for How to Succeed in Product Management is brought to you by Apptentive, which enables product managers to measure shifts in customer emotion and gather actionable feedback across the mobile customer journey. To learn more, go to Apptentive.com/UW.

What to Listen For:

• 00:00 Intro

In this episode of the How to Succeed in Product Management Podcast, marketing professor Jeff Shulman and The Product Management Center advisory board members Red Russak and Soumeya Benghanem welcome Murtaza Chowdhury (Amazon Web Services) to discuss Objectives and Key Results (OKRs) - a goal-setting framework for outlining and planning product objectives up to the targeted results. OKR helps product managers plan and create frameworks which are shared within the team to set clear goals to align all efforts. 

Support for How to Succeed in Product Management is brought to you by Apptentive, which enables product managers to measure shifts in customer emotion and gather actionable feedback across the mobile customer journey. To learn more, go to Apptentive.com/UW.

What to Listen For:

• 00:00 Intro