In this episode of the How to Succeed in Product Management Podcast, marketing professor Jeff Shulman and The Product Management Center advisory board member Red Russak and Soumeya Benghanem welcome Jeremiah Nelson (Motorola Solutions) to talk about becoming a good PM in a difficult environment. Product management is a job that requires teamwork, team effort, and collaborative planning to successfully launch and eventually sell a product. It can become a difficult task and extremely challenging but with the people in the team, nothing is impossible. 

Support for How to Succeed in Product Management is brought to you by Apptentive, which enables product managers to measure shifts in customer emotion and gather actionable feedback across the mobile customer journey. To learn more, go to Apptentive.com/UW.

What to Listen For:

• 00:00 Intro

In this episode of the How to Succeed in Product Management Podcast, marketing professor Jeff Shulman and The Product Management Center advisory board member Red Russak welcome Marily Nika (Imperial College London) and Matt Hulett (PetMeds) to talk about what it takes to become an AIPM. Do you need a technical background to become one? Do you need to be an engineer? Or do you have to be both an engineer and MBA holder? Our panel today shows us why we need to become ready to switch to a new skill set and learn to take on a different role when we it comes to machine learning and product management.

Support for How to Succeed in Product Management is brought to you by Apptentive, which enables product managers to measure shifts in customer emotion and gather actionable feedback across the mobile customer journey. To learn more, go to Apptentive.com/UW.

What to Listen For:

• 00:00 Intro

In this episode of the How to Succeed in Product Management Podcast, marketing professor Jeff Shulman and The Product Management Center advisory board members Red Russak and Soumeya Benghanem welcome Divya Sreekumar (Meta) and Clay Robinson (Mamenta) to talk about collating information  both from customers and within the organization to unravel hiend use wants and needs. By asking the right questions and having the right people onboard, addressing customer needs can become more effective.

Support for How to Succeed in Product Management is brought to you by Apptentive, which enables product managers to measure shifts in customer emotion and gather actionable feedback across the mobile customer journey. To learn more, go to Apptentive.com/UW.

What to Listen For:

• 00:00 Intro

In this episode of the How to Succeed in Product Management Podcast, marketing professor Jeff Shulman and The Product Management Center advisory board members Red Russak and Soumeya Benghanem welcome Kavita Kamani (Microsoft) and Howard Ro (Tesla) to discuss the life cycle of product development, where to focus your attention to in whichever product development phase, identifying what should be considered valuable and what’s not, and tackling product management while maintaining a work-life balance.

Support for How to Succeed in Product Management is brought to you by Apptentive, which enables product managers to measure shifts in customer emotion and gather actionable feedback across the mobile customer journey. To learn more, go to Apptentive.com/UW.

What to Listen For:

• 00:00 Intro

In this episode of the How to Succeed in Product Management Podcast, marketing professor Jeff Shulman and The Product Management Center advisory board members Red Russak and Soumeya Benghanem welcome Tom Leung (Goggle, Fireside Product Management Podcast) to talk about what makes a successful PM. Is it the number of products that went live? Is it the position you currently hold in the company? Is the head count of other PMs under your team? There are several ways to measure the success of Product Managers. What matters most of the time is the skills that you have when take on the role and what will you bring to help scale up the business.

Support for How to Succeed in Product Management is brought to you by Apptentive, which enables product managers to measure shifts in customer emotion and gather actionable feedback across the mobile customer journey. To learn more, go to Apptentive.com/UW.

What to Listen For:

• 00:00 Intro

In this episode of the How to Succeed in Product Management Podcast, marketing professor Jeff Shulman and The Product Management Center advisory board members Red Russak and Soumeya Benghanem welcome Pooja Ghera (Providence) to talk about inclusivity in leadership. The golden question, when it comes to inclusivity is, do you need to have a value of inclusivity before you start hiring or should hire a team that will create an inclusive culture within the organization? What does inclusive leadership truly mean?

Support for How to Succeed in Product Management is brought to you by Apptentive, which enables product managers to measure shifts in customer emotion and gather actionable feedback across the mobile customer journey. To learn more, go to Apptentive.com/UW.

What to Listen For:

• 00:00 Intro

In this episode of the How to Succeed in Product Management Podcast, marketing professor Jeff Shulman and The Product Management Center advisory board member Soumeya Benghanem welcome Liang H. (Airbnb) and David Kim (Stealth Mode - Edtech Company) to talk about facilitation skills. It isn’t just about facilitating meetings, programs, or teams. Facilitation, in general, is about a PMs ability to hold together the different roles involved in developing a product. It is the ability to successfully collaborate with multiple teams and departments and make it as seamless as possible. 

Support for How to Succeed in Product Management is brought to you by Apptentive, which enables product managers to measure shifts in customer emotion and gather actionable feedback across the mobile customer journey. To learn more, go to Apptentive.com/UW.

What to Listen For:

• 00:00 Intro

In this episode of the How to Succeed in Product Management Podcast, marketing professor Jeff Shulman and The Product Management Center advisory board members Red Russak and Soumeya Benghanem welcome Lennon Liao (Atlassian) to talk about accounting skills that are useful when breaking into product management. There are skills that are helpful and can play a big role when it comes to becoming a product leader. There are also skills that one will need to unlearn to become a more effective PM. What matters the most is you know how to prioritize the end user and their experience with the product. 

Support for How to Succeed in Product Management is brought to you by Apptentive, which enables product managers to measure shifts in customer emotion and gather actionable feedback across the mobile customer journey. To learn more, go to Apptentive.com/UW.

What to Listen For:

• 00:00 Intro

In this episode of the How to Succeed in Product Management Podcast, marketing professor Jeff Shulman and The Product Management Center advisory board members Red Russak and Soumeya Benghanem welcome Chelsea Alexander-Taylor (Redfin) and Jonathan Pappas (Connect the Dots) to talk about how PMs struggle with imposter syndrome often at the early stages of their career. A lot of new PMs find it difficult to adjust in a new role, a new working space, or in a new organization. And it doesn’t help that they are expected to overperform and carry with them experiences they currently don’t have. As product leaders, how can we create a safe space where confidence is boosted and psychological safety is prioritized? 

Support for How to Succeed in Product Management is brought to you by Apptentive, which enables product managers to measure shifts in customer emotion and gather actionable feedback across the mobile customer journey. To learn more, go to Apptentive.com/UW.

What to Listen For:

• 00:00 Intro

In this episode of the How to Succeed in Product Management Podcast, marketing professor Jeff Shulman and The Product Management Center advisory board members Red Russak and Soumeya Benghanem welcome KJ Famulegun to talk about leadership through influence. Authority is often the power that is used by leaders to manage a team, an organization, or a business in its entirety. Yet, the most effective leaders are seen to focus more on leading by example and inspiring others to be productive in what they do and be a team player that aids in the success of any product.

Support for How to Succeed in Product Management is brought to you by Apptentive, which enables product managers to measure shifts in customer emotion and gather actionable feedback across the mobile customer journey. To learn more, go to Apptentive.com/UW.

What to Listen For:

• 00:00 Intro