Mike Montague interviews Hamish Knox on How to Succeed When the Sale Goes Sideways. In this episode:

• Throw your current proposal out the window
• Don't let the "sunk cost fallacy" get in your way
• Be emotionally unattached from the outcome
• You can't lose anything you don't have
• Empathize with your prospect
• Go back and reset
• You need a new upfront contract
• The rule of three-plus
• How to play hot potato
• It's just data

The How to Succeed Podcast is a public and free podcast from Sandler Training, the worldwide leader in sales, management, and customer service training for individuals all the way up to Fortune 500 companies with over 250 locations around the globe. Find white papers, webinars, and more in our free Sandler E-Learning Library: https://www.sandler.com/sell Don't forget to subscribe and leave us a 5-star review in iTunes!