I’ll be honest—most business owners and marketers I talk to think their tracking is dialed in… but they’re still flying blind. Why? Because they’re trusting platforms like Google or Meta to tell them what’s working.

In this episode of Rocky Mountain Marketing, I sat down with Zeke Camusio, founder of Data Speaks, to talk about why your tracking pixels might be lying to you—and how to fix it.

Zeke breaks down the flaws in traditional tracking methods and shares a smarter, AI-powered approach to marketing attribution. We dive into the three pillars of unified measurement (media mix modeling, incrementality testing, and attribution) and how they help you make confident, data-driven decisions that actually move the needle.

Whether you’re spending $2K or $200K a month on ads, this conversation will help you:

• Stop wasting budget on campaigns that aren’t converting
• Understand how attribution really works across platforms
• Clean up your tracking for more accurate insights
• Learn how to implement AI-powered analytics without needing a data science team

It’s time to stop guessing and start scaling with accurate marketing data. You won’t want to miss this one.

Timestamps:

00:00 Introduction: The Problem with Tracking Pixels

00:24 Welcome to Rocky Mountain Marketing

00:59 The Inaccuracy of Tracking Pixels

01:43 Introducing Zeke Muccio and Data Speaks

02:30 Are Tracking Pixels Reliable?

05:03 Challenges with Tracking Pixels

08:21 Unified Measurement Framework

11:19 AI in Marketing Analytics

14:48 Practical Steps for Business Owners

17:32 The Role of UTM Tags and Pixels

22:39 Conclusion and Final Thoughts

Visit Zeke Camusio online:

Website: https://dataspeaks.ai/

LinkedIn: https://linkedin.com/in/zekemuccio

Free tools: https://dataspeaks.ai/resources

Learn more about Katie and Next Step Social & Podcasting:

Speaking: https://katiebrinkley.com/

Website: https://yournextstep.agency/

Linkedin: https://www.linkedin.com/in/katiebrinkley

YouTube: https://www.youtube.com/channel/@rockymountainmarketing

Instagram: https://www.instagram.com/iamkatiebrinkley/

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