Feeling like your small email list isn’t enough to move the needle? Think again.

This week’s guest expert is Kathy Farah, a seasoned email marketing strategist and implementation specialist. Kathy reveals how to turn even a handful of subscribers into a loyal fanbase that buys, shares, and raves about your book.

If you’re tired of chasing social media trends and want a proven way to nurture readers and sell more books, Kathy’s down-to-earth advice will help you make email work - no huge list required.

Key Takeaways:

• Why jumping into promo mode too fast might backfire
  And what to send first to warm up your list (without sounding salesy).
• A fun way to share your book that actually builds trust
  Think behind-the-scenes sneak peeks, helpful tips, and stories your readers will love.
• How often should you email your list?
  The answer might surprise you—and it’s all about what works for you.
• How to make your subscribers feel like VIPs
  From little bonuses to exclusive content, you’ll learn how to turn casual readers into raving fans.
• Easy email automations that do the heavy lifting for you
  Plus, how to test and tweak what you send so more people actually open (and act on) your emails.

Listen in to discover how even a small email list can become your most powerful tool for book marketing success.

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From Idea to Impact: Your Book Proposal & Marketing Map

Turn your book idea into a market-ready plan! In this live working session, you’ll shape your proposal, define your audience, and build a marketing map that drives real results.

Learn how a strong proposal sharpens your message, proves demand, and connects your book to your business goals—whether you self-publish, go hybrid, or land a traditional deal.

Walk away with a clear blueprint, next steps, and confidence to move from idea to impact.

📅 Nov 19 | 1–3 PM ET
🎙️ With Cathy Fyock, Allie Pleiter & Susan Friedmann

Register here