Humour, fashion, music or memes: social media stars have a big influence on today’s digital audience, and India, with more than 500 million people using social media platforms, is a buzzing base for all things trending.

But is there a method to the frenzy of new content being created and consumed by the hour? What are the pressures of dealing with internet fame? And how do brands collaborate with trending stars of the internet world to monetize their fame?

In this edition of WorklifeIndia, we find out how to trend on social media.

Presenter: Devina Gupta

Contributors: Yohani Diloka de Silva, singer, songwriter; Bhuvan Bam, digital star, BB Ki Vines; Yashraj Mukhate, music producer, YouTuber; Neha Puri, CEO, co-founder, Vavo Digital