In a tough market with even tougher competition, we’re all feeling the pressure to do more. However, a lot of people view pressure as something negative and not something that can help us and our businesses to grow and thrive.

Can pressure help us to push the needle of profit and performance? How can we use it to outdo our competition?

In this episode, I talk about the steps to turn pressure into profit and how pressure can help build a recession-proof business that will win in any season.

If you don’t have the pressure of the preparation, then you’re never going to have the diamond that the pressure creates. -Doren Aldana

Three Things We Learned  

- There is no success without pressure

- Viewing pressure as preparation

- The peril of blame-shifting