What if your website could generate leads while you sleep?

In this episode of Rocky Mountain Marketing, I sit down with Wes Towers, founder of Uplift 360, to talk about what most business owners get wrong about their websites—and how to fix it. Wes shares his innovative approach to Search Everywhere Optimization, explains how to build an AI-proof content strategy, and breaks down how to make your website your #1 salesperson.

We also unpack:

• The future of SEO in an AI-powered search world
• Why your website’s design may be costing you conversions
• How to create content that gets picked up by AI and voice search
• Why human-first branding still matters—and how to lead with it

Timestamps:

00:00 Introduction: The Hardest Working Sales Rep

00:44 Welcome to Rocky Mountain Marketing

01:18 Meet Wes Towers: Embracing AI and Human Connection

02:37 The Importance of Your Website as a Sales Rep

06:31 Search Everywhere Optimization Explained

11:06 Practical Tips for an Effective Website

20:02 Leveraging AI While Doubling Down on Human Connection

22:03 Key Takeaways and Conclusion

If you’re a coach, consultant, or small business owner who wants to future-proof your brand and actually see results from your website, this episode is your game plan.

Visit Wes Towers:

Website: https://uplift360.com.au/

LinkedIn: https://www.linkedin.com/in/westowers/

Youtube: https://www.youtube.com/@uplift_360

Learn more about Katie and Next Step Social & Podcasting:

Speaking: https://katiebrinkley.com/

Website: https://yournextstep.agency/

Linkedin: https://www.linkedin.com/in/katiebrinkley

YouTube: https://www.youtube.com/channel/@rockymountainmarketing

Instagram: https://www.instagram.com/iamkatiebrinkley/

Facebook: https://www.facebook.com/groups/socialprofitlab

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