How can we use economic incentives to create a more virtuous society? In this thought-provoking video, I delve into the importance of economic incentives in shaping virtuous behavior. I explore the concept of ethical consumption and discusses policy approaches that can encourage responsible spending habits. I also state the role of government in promoting a morally conscious society and highlights the economic impact of virtuous behavior on society as a whole. Furthermore, I share strategies to overcome the cost barrier associated with virtuous activities, making them more accessible to all individuals. Don't miss this insightful discussion on transforming societal norms through economic levers.