The Marketing Analytics Show

How to use machine learning to analyze attribution windows with Esa Tiusanen

Listen Later

In this podcast episode, we catch up with Esa Tiusanen from Columbia Road to learn more about marketing attribution.

Esa shares:

  • How to use machine learning to improve your attribution models
  • How to evaluate different attribution models
  • How to analyze your models’ performance

    • Links mentioned on the show:

    • Follow Esa on LinkedIn.
    • Check out Columbia Road.
    • Start your 14-day free trial of Supermetrics.
    • Follow Supermetrics on Twitter.
    • Follow Anna on Twitter.
      • ...more
      View all episodesView all episodes
      Download on the App Store
      The Marketing Analytics ShowBy Supermetrics
      • 4.3
      • 4.3
      • 4.3
      • 4.3
      • 4.3

      4.3

      6 ratings

      More shows like The Marketing Analytics Show

      View all
      The NPR Politics Podcast by NPR

      The NPR Politics Podcast

      25,924 Listeners

      Pivot by New York Magazine

      Pivot

      9,742 Listeners

      The Daily by The New York Times

      The Daily

      113,259 Listeners

      Lovett or Leave It by Lovett or Leave It

      Lovett or Leave It

      25,159 Listeners

      Up First from NPR by NPR

      Up First from NPR

      56,969 Listeners

      DataFramed by DataCamp

      DataFramed

      269 Listeners

      The Analytics Power Hour by Michael Helbling, Moe Kiss, Tim Wilson, Val Kroll, and Julie Hoyer

      The Analytics Power Hour

      169 Listeners

      The Prof G Pod with Scott Galloway by Vox Media Podcast Network

      The Prof G Pod with Scott Galloway

      5,678 Listeners

      No Stupid Questions by Freakonomics Radio + Stitcher

      No Stupid Questions

      3,640 Listeners

      Hard Fork by The New York Times

      Hard Fork

      5,539 Listeners

      The Rest Is Politics by Goalhanger

      The Rest Is Politics

      3,419 Listeners

      On with Kara Swisher by Vox Media

      On with Kara Swisher

      3,497 Listeners

      Prof G Markets by Vox Media Podcast Network

      Prof G Markets

      1,469 Listeners