The Marketing Analytics Show

How to use machine learning to analyze attribution windows with Esa Tiusanen

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In this podcast episode, we catch up with Esa Tiusanen from Columbia Road to learn more about marketing attribution.

Esa shares:

  • How to use machine learning to improve your attribution models
  • How to evaluate different attribution models
  • How to analyze your models’ performance

    • Links mentioned on the show:

    • Follow Esa on LinkedIn.
    • Check out Columbia Road.
    • Start your 14-day free trial of Supermetrics.
    • Follow Supermetrics on Twitter.
    • Follow Anna on Twitter.
      • ...more
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