Have you noticed that people love to buy things they don’t need, just because someone else has it?

Say I show you a watch. You don’t think it’s a big deal – you already own lots of watches. But what if I said that there are only ten of these exact kind ever made in the world?

Suddenly the value of this watch goes up.

One of the ways we persuade people to buy is with psychological triggers such as scarcity and urgency. When there aren’t many of something, or you have a limited time to buy something, you feel more pressured to take action. Knowing this tactic, how can business owners use scarcity and urgency to get people to buy?

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