Senior living communities generate a lot of data in the course of their marketing activities to attract leads. How that data is used – or isn't used – can make a big difference in sales and occupancy success.
At Primrose Retirement Communities, the marketing team pulls the data together to tell a story, and the sales leadership uses that story to influence the behavior of the sales teams.
Julie Podewitz, CEO & Founder of Grow Your Occupancy, is back with Jessi Weldon, EVP of Sales & Marketing, and Brandon Christiansen, Director of Marketing, from Primrose Retirement Communities. They share how they use their senior living marketing data to tell a story that can be used to influence their sales team's behavior to improve outcomes.

Senior living communities generate a lot of data in the course of their marketing activities to attract leads. How that data is used – or isn't used – can make a big difference in sales and occupancy success. At Primrose Retirement Communities, the marketing team pulls the data together to tell a story, and the sales leadership uses that story to influence the behavior of the sales teams. Julie Podewitz, CEO & Founder of Grow Your Occupancy, is back with Jessi Weldon, EVP of Sales & Marketing, and Brandon Christiansen, Director of Marketing, from Primrose Retirement Communities. They share how they use their senior living marketing data to tell a story that can be used to influence their sales team's behavior to improve outcomes.

Senior living communities generate a lot of data in the course of their marketing activities to attract leads. How that data is used – or isn't used – can make a big difference in sales and occupancy success.
At Primrose Retirement Communities, the marketing team pulls the data together to tell a story, and the sales leadership uses that story to influence the behavior of the sales teams.
Julie Podewitz, CEO &amp; Founder of Grow Your Occupancy, is back with Jessi Weldon, EVP of Sales &amp; Marketing, and Brandon Christiansen, Director of Marketing, from Primrose Retirement Communities. They share how they use their senior living marketing data to tell a story that can be used to influence their sales team's behavior to improve outcomes.

How to Use Senior Living Marketing Data to Tell a Story & Influence the Sales Team's Behavior

Don‘t sell yourself short.  Find ways to optimize sales, improve customer experience, differentiate yourself in a  competitive senior living, active adult, 55+ living market.  Hear what your prospects, residents, influencers have to say.  Learn from sales experts both in and out of the senior living business.  Elevate sales processes, shorten sales cycle, become one of the top 10% in a growing industry. With staffing becoming as much of a concern as occupancy, guests who specialize in attracting talent, identifying talent, hiring, onboarding and retention will also be featured.  Grow Your Occupancy podcast offers everything from sales coaching, the psychology of sales, the buying cycle, the complexity of the emotional sale, informative discussions, and casual, fun conversations.  The senior living and active adult markets continue to explode.  Are you ready to GROW?

Business

Marketing

Don‘t sell yourself short. Find ways to optimize sales, improve customer experience, differentiate yourself in a competitive senior living, active adult, 55+ living market. Hear what your prospects, residents, influencers have to say. Learn from sales experts both in and out of the senior living business. Elevate sales processes, shorten sales cycle, become one of the top 10% in a growing industry. With staffing becoming as much of a concern as occupancy, guests who specialize in attracting talent, identifying talent, hiring, onboarding and retention will also be featured. Grow Your Occupancy podcast offers everything from sales coaching, the psychology of sales, the buying cycle, the complexity of the emotional sale, informative discussions, and casual, fun conversations. The senior living and active adult markets continue to explode. Are you ready to GROW?

Share How to Use Senior Living Marketing Data to Tell a Story & Influence the Sales Team's Behavior

Sign up to save your podcasts

How to Use Senior Living Marketing Data to Tell a Story & Influence the Sales Team's Behavior

How to Use Senior Living Marketing Data to Tell a Story & Influence the Sales Team's Behavior

More shows like Grow Your Occupancy

Up First from NPR

Foresight Radio

The Bible in a Year (with Fr. Mike Schmitz)

Connecting the Dots: Senior Living Success with Matt Reiners

The Jamie Kern Lima Show